Brand Strategist

3 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Marketing Leader Sought

We are looking for a results-driven marketing professional to spearhead strategic communication initiatives and amplify our brand's voice in the competitive global market.


Key Responsibilities:
  • Create and evolve a compelling brand narrative aligned with our business vision and IT service offerings
  • Develop and execute end-to-end marketing campaigns, encompassing messaging strategy, content creation, and multi-channel execution (web, social, events, thought leadership, internal comms)
  • Drive brand storytelling across customer journeys—awareness, engagement, and loyalty
  • Partner with business leaders, pre-sales, and delivery teams to craft positioning and case studies for key capabilities (Cloud, Data, AI, Digital Engineering, etc.)
  • Manage corporate communications, including employer branding, analyst relations, and executive visibility
  • Collaborate with design, digital, and PR agencies to maintain consistency in tone, voice, and branding
  • Analyze market trends and audience insights to inform campaign direction and brand performance

Requirements:
  • 8-13 years of experience in branding, marketing communications, or corporate marketing in an IT services, consulting, or technology company
  • Exceptional storytelling skills with a portfolio of marketing campaigns, thought leadership, or brand content
  • Proven experience in B2B marketing and working with cross-functional global teams
  • Strong understanding of digital marketing channels (LinkedIn, webinars, SEO/SEM, email)
  • Excellent written and verbal communication skills
  • Exposure to employer branding and internal communications is a plus

Benefits:
  • Dynamic work environment with opportunities for growth and development
  • Collaborative team culture with diverse backgrounds and perspectives
  • Competitive compensation package with benefits

What We Offer:
  • Professional development opportunities through training and mentorship
  • A supportive team environment with open communication channels
  • Opportunities for career advancement and leadership growth

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