Innovative Employer Branding Specialist

1 day ago

Bengaluru, Karnataka, India beBeeEmployerBrandMarketing Full time US$ 1,00,000 - US$ 1,50,000
About This Role

We are looking for a highly skilled and innovative Employer Brand Marketing Manager to join our team. The ideal candidate will have exceptional storytelling skills, with the ability to craft compelling narratives that resonate with technical and creative audiences.

This role will involve defining and elevating our employer brand with a keen focus on India. You will shape our narrative as an employer of choice, partnering with cross-functional teams to drive content creation, live events, social campaigns, and strategic programs that attract top talent in engineering, product, and design.

Key Responsibilities:

  • Communicate Our Employee Value Proposition: Collaborate with stakeholders to articulate our EVP to key audiences, tailored to engineering and product talent.
  • Create Compelling Content: Develop and manage a library of videos, blogs, and social media assets showcasing our technical challenges and innovative culture.
  • Drive Recruitment Marketing: Build and implement campaigns targeting diverse audiences globally, but primarily in Bangalore, integrating employee stories and technical showcases.
  • Foster Stakeholder Relationships: Work closely with leaders to identify and tell compelling stories, both internally and externally.
  • Manage Reputation: Oversee our presence on platforms like Glassdoor, LinkedIn, Blind, and AmbitionBox ensuring we engage proactively with reviews and feedback.
  • Live Events: Plan and execute technical recruiting events and meetups to build a pipeline of candidates.
  • Optimize Channels: Use analytics to drive adoption of recruiting assets and ensure maximum impact.
  • Strategic Recognition: Pursue awards like Best Places to Work to elevate our employer brand.

Requirements:

  • Exceptional Storyteller: Strong writing and storytelling skills, with the ability to craft compelling narratives that resonate with technical and creative audiences.
  • Scrappy and Resourceful: Thrives in fast-paced, ambiguous environments, with a knack for finding creative solutions and delivering impactful results, even with limited resources.
  • Strategic Thinker: Capable of seeing the big picture while executing detailed projects, balancing long-term goals with short-term wins.
  • Relationship Builder: Skilled at building trust and confidence with stakeholders, from executives to team leads, and adept at navigating cross-functional dynamics.
  • Data-Informed Marketer: Uses analytics to measure the impact of campaigns and continuously refine strategies to drive engagement and adoption.
  • Strong Writer: Comfortable producing a variety of content types, from videos and blogs to social media campaigns and recruiter toolkits.
  • Proactive and Autonomous: Takes ownership of projects, drives them to completion, and consistently delivers high-quality results without extensive oversight.
  • Adaptable and Resilient: Can pivot strategies quickly and remain effective under changing priorities and constraint.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com, however, this email address has been deleted for security purposes.

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