Employer Brand Marketing Manager

4 weeks ago

Bengaluru, Karnataka, India Rippling Full time

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the worlds top investorsincluding Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrockand was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com the role

Rippling is looking for an Employer Brand Marketing Manager to define and elevate our employer brand with a keen focus on India . This role will shape Ripplings narrative as an employer of choice, partnering with cross-functional teams to drive content creation, live events, social campaigns, and strategic programs that attract top talent in engineering, product, and design. The ideal candidate is either a full-stack marketer or a communications professional eager to transition into a marketing role, bringing expertise in storytelling, content creation, project management, and stakeholder engagement.

What you will do

- Communicate Ripplings EVP: Collaborate with stakeholders to articulate Ripplings Employee Value Proposition to key audiences, tailored to engineering and product talent.

- Create Compelling Content: Develop and manage a library of videos, blogs, and social media assets showcasing our technical challenges and innovative culture.

- Drive Recruitment Marketing: Build and implement campaigns targeting diverse audiences globally, but primarily in Bangalore, integrating employee stories and technical showcases.

- Foster Stakeholder Relationships: Work closely with Rippling leaders to identify and tell compelling stories, both internally and externally.

- Manage Reputation: Oversee Ripplings presence on platforms like Glassdoor, LinkedIn, Blind, and AmbitionBox ensuring we engage proactively with reviews and feedback.

- Live Events: Plan and execute technical recruiting events and meetups to build a pipeline of candidates.

- Optimize Channels: Use analytics to drive adoption of recruiting assets and ensure maximum impact.

- Strategic Recognition: Pursue awards like Best Places to Work to elevate Ripplings employer you will need

- Exceptional Storyteller: Strong writing and storytelling skills, with the ability to craft compelling narratives that resonate with technical and creative audiences.

- Scrappy and Resourceful: Thrives in fast-paced, ambiguous environments, with a knack for finding creative solutions and delivering impactful results, even with limited resources.

- Strategic Thinker: Capable of seeing the big picture while executing detailed projects, balancing long-term goals with short-term wins.

- Relationship Builder: Skilled at building trust and confidence with stakeholders, from executives to team leads, and adept at navigating cross-functional dynamics.

- Data-Informed Marketer: Uses analytics to measure the impact of campaigns and continuously refine strategies to drive engagement and adoption.

- Strong Writer: Comfortable producing a variety of content types, from videos and blogs to social media campaigns and recruiter toolkits.

- Proactive and Autonomous: Takes ownership of projects, drives them to completion, and consistently delivers high-quality results without extensive oversight.

- Adaptable and Resilient: Can pivot strategies quickly and remain effective under changing priorities and constraint. (ref:iimjobs.com)

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