Performer Marketer

3 days ago

Goregaon East Mumbai Maharashtra, India PAC Cosmetics Pvt Ltd Full time

**Responsibilities**:
**Revenue Growth & Campaign Execution**:

- Plan and execute digital marketing campaigns with a clear focus on increasing online sales.
- Drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and other performance channels.
- Manage and grow D2C sales through owned platforms and performance channels.

**Shopify Website Management**:

- Oversee the **end-to-end management of the Shopify store**, ensuring seamless performance, intuitive navigation, and mobile optimization.
- Regularly update and maintain product listings, banners, landing pages, and collections in alignment with campaigns and launches.
- Work with developers/designers to implement **UI/UX enhancements** and improve overall conversion rate (CRO).
- Integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty, subscriptions, and customer support.
- Monitor **site health**, page speed, and troubleshoot issues including checkout problems, broken links, or payment failures.
- Set up and manage discount codes, sales events, pre-orders, and bundling strategies.
- Ensure proper setup of **tracking pixels, UTM tagging, and GA4** for performance monitoring and remarketing.
- Collaborate with the logistics/ops team to ensure smooth integration between website and fulfillment platforms.
- Work on **inventory sync, order flow management, and third-party integrations** like payment gateways, WhatsApp chat, and CRM systems.

**SEO, SEM & Analytics**:

- Manage on-page and off-page SEO strategies to improve organic visibility.
- Utilize tools like Google Analytics, Google Tag Manager, and Shopify analytics to track performance and generate insights.
- Create reports to monitor KPIs, analyze user behavior, and suggest data-driven improvements.

**Content & Social Media Integration**:

- Collaborate with content and creative teams to align marketing campaigns across digital touchpoints.
- Ensure consistent messaging and tone of voice across channels.
- Plan and execute **retention-driven marketing campaigns** including abandoned cart flows, win-back campaigns, post-purchase journeys, and loyalty triggers.
- Use platforms to build segmented customer journeys based on behavior, purchase history, and engagement.
- Analyze performance of retention channels and optimize for open rates, CTR, and conversions.
- Collaborate with design and content teams to create engaging communication across retention touchpoints.

**Requirement**:

- Proven experience (4+ years) in digital marketing.
- Hands-on experience with **Shopify** (store setup, backend handling, app integrations, and optimizations).
- Proficiency in Meta Business Manager, Google Ads, GA4, and other digital marketing tools.
- Strong analytical mindset - must be data-driven in decision-making.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Excellent communication and collaboration skills.

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person

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