Performance Marketing Executive

4 days ago


Andheri East Mumbai Maharashtra, India INSOMNIACS DIGITAL PRIVATE LIMITED Full time

**Job Description:

- **

**Roles & Responsibilities:

- **
- Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.
- Develop comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
- Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
- Collaborate with the creative team to develop impactful ad creatives, including copy and visuals, that resonate with the target audience and drive engagement.
- Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.
- Manage advertising budgets, allocate resources effectively, and provide regular budget tracking and reporting to stakeholders.

**What’s in it for you?**
- Opportunity to work with top-notch growing brands.
- Become a part of an enthusiastic and fast-growing organization
- Be an active stakeholder and key driver of the organization
- Learning marketing, integrated campaigns, and growth-hacking of brands in the Real Estate sector.

**Requirement:

- **
- Proven 2+ years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
- Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
- Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
- Creative mindset with the ability to develop compelling ad copy and visuals.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Familiarity with other digital advertising platforms and tools is a plus.
- Up-to-date knowledge of digital marketing trends, best practices, and industry standards
- Ability to work effectively in a team environment and collaborate with cross-functional teams

Pay: ₹25,000.00 - ₹35,679.56 per month

Schedule:

- Day shift

**Language**:

- English (preferred)

Work Location: In person



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