
Performance Marketing Executive
4 days ago
**ob Title: Performance Marketing Manager**
**Location**: Andheri, Mumbai
**Job Type**: Full-time
**Experience**: performance/digital marketing
**Reports to**: Head of Marketing / Growth Lead
**About the Role**:
We are looking for a results-driven **Performance Marketing Manager** to lead our paid marketing efforts across channels such as Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms. You will be responsible for planning, executing, and optimizing performance campaigns with the goal of driving high-quality leads, conversions, and measurable ROI.
**Key Responsibilities**:
- Plan, launch, and optimize performance campaigns across platforms (Google Ads, Meta, YouTube, Programmatic, Affiliate, etc.).
- Manage budgets and bid strategies to maximize ROI and CAC efficiency.
- Conduct A/B testing on creatives, ad copies, audiences, and landing pages.
- Collaborate with the creative and content teams to develop high-performing ad creatives.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and internal dashboards.
- Identify growth opportunities and new channels to scale campaigns.
- Stay current with platform updates, industry trends, and best practices.
**Requirements**:
- 2-5 years of hands-on experience in performance marketing or digital advertising.
- Proven success managing performance campaigns with clear ROI goals.
- Strong understanding of attribution models, conversion tracking, and funnel metrics.
- Proficient with ad platforms like Google Ads, Facebook Ads Manager, etc.
- Experience with tools like Google Analytics, Tag Manager, Excel/Sheets, and basic reporting tools.
- Analytical mindset with a focus on performance and metrics.
- Ability to work independently and collaborate across teams.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Provident Fund
Schedule:
- Day shift
**Language**:
- English (required)
Work Location: In person
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