Performance Marketing Executive

4 days ago


Andheri Mumbai Maharashtra, India Flo Sleep Solutions Pvt Limited Full time

**ob Title: Performance Marketing Manager**

**Location**: Andheri, Mumbai

**Job Type**: Full-time
**Experience**: performance/digital marketing
**Reports to**: Head of Marketing / Growth Lead

**About the Role**:
We are looking for a results-driven **Performance Marketing Manager** to lead our paid marketing efforts across channels such as Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms. You will be responsible for planning, executing, and optimizing performance campaigns with the goal of driving high-quality leads, conversions, and measurable ROI.

**Key Responsibilities**:

- Plan, launch, and optimize performance campaigns across platforms (Google Ads, Meta, YouTube, Programmatic, Affiliate, etc.).
- Manage budgets and bid strategies to maximize ROI and CAC efficiency.
- Conduct A/B testing on creatives, ad copies, audiences, and landing pages.
- Collaborate with the creative and content teams to develop high-performing ad creatives.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and internal dashboards.
- Identify growth opportunities and new channels to scale campaigns.
- Stay current with platform updates, industry trends, and best practices.

**Requirements**:

- 2-5 years of hands-on experience in performance marketing or digital advertising.
- Proven success managing performance campaigns with clear ROI goals.
- Strong understanding of attribution models, conversion tracking, and funnel metrics.
- Proficient with ad platforms like Google Ads, Facebook Ads Manager, etc.
- Experience with tools like Google Analytics, Tag Manager, Excel/Sheets, and basic reporting tools.
- Analytical mindset with a focus on performance and metrics.
- Ability to work independently and collaborate across teams.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Provident Fund

Schedule:

- Day shift

**Language**:

- English (required)

Work Location: In person



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