Performance Marketing

2 weeks ago

Mumbai Maharashtra, India Qrata Full time

**Designation: Performance App Marketing**

**Location: Prabhadevi, Mumbai**

**Qualification: MBA/Postgraduate from premium institute preferred**

**Experience: Upto 2 years of relevant experience.**
- Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Optimise install campaigns to improve cost per install, installation rates, post install performance.
- Manage all the programmatic campaigns - from ideation to media planning and optimization.
- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Managing budgets and financial for digital marketing initiatives for the organisation.

**Skills Required**:

- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.
- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
- Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics
- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution.
- Customer centric and problem-solving mindset.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords campaigns

Pay: ₹600,000.00 - ₹900,000.00 per year

Schedule:

- Day shift

Application Question(s):

- How many years of experience do you have in performance marketing?
- Do you have experience in social media marketing?
- What is your current ctc?

Work Location: In person

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