Performance Marketing Lead

4 weeks ago

Goregaon, Maharashtra, India Infidigit Full time
About the Role:
We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our growing team to lead our Centre of Excellence. In this role, you will be responsible for managing and optimizing paid advertising campaigns across Meta (Facebook, Instagram, Messenger) and Google Ads (Search, Display, YouTube, Shopping) for a diverse portfolio of clients.
Total Experience: 8 Years+
Relevant Experience: 2 Years+ proven experience managing and leading the vertical successfully
Key Responsibilities:
Develop, execute, and manage high-performing PPC campaigns across Meta and Google Ads platforms.
Conduct in-depth keyword research, competitor analysis, and audience targeting.
Write compelling ad copy and design engaging ad creatives in collaboration with the creative team.
Monitor campaign performance closely, analyze key metrics (CTR, CPC, CPA, ROAS), and identify areas for improvement.
Implement data-driven optimizations to maximize campaign performance and achieve client goals.
Generate comprehensive reports and insights to track campaign progress and demonstrate ROI.
Stay abreast of the latest trends and best practices in paid advertising.
Collaborate effectively with cross-functional teams, including creative, content, and product teams.
Qualifications:
Proven experience managing and leading the vertical successfully
Strong understanding of PPC best practices, bidding strategies, and audience targeting.
Experience with A/B testing and other optimization techniques.
Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools.
Excellent analytical and problem-solving skills with a data-driven approach.
Strong communication and interpersonal skills with the ability to collaborate effectively.
Detail-oriented and organized with the ability to manage multiple projects simultaneously.
Preferred Skills:
Experience with Google Tag Manager, Google Data Studio, and other advanced analytics tools.
Familiarity with conversion rate optimization (CRO) techniques.
Reporting: To the Chief of Delivery
Interested candidates can directly share their resume at

  • Junior Product Marketing Manager

    4 days ago

    Goregaon, Maharashtra, India AAFT Online Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    KRAs for Product Marketing ManagerCompetitor-Driven Program DevelopmentQuarterly SWOT Analysis:Conduct detailed SWOT analyses of the top 5 competitors every quarter, focusing on feature differentiation and market positioning.Competitive Intelligence:Use SEMrush and other tools to refresh and update competitor data quarterly, ensuring up-to-date insights for...

  • Marketing Support Executive

    2 days ago

    Goregaon, Maharashtra, India Liberation Coaches Pvt. Ltd. Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    About Liberation Coaches Pvt. Ltd.Liberation Coaches Pvt. Ltd. is a leading management consulting firm specializing in Organizational Development (OD) interventions, including training, coaching and consultancy. With almost 2 decades of experience, we have transformed more than 1,000 companies across 23+ industries, working with both multinational...

  • Senior Relationship Manager- Mid Market- Mumbai

    2 weeks ago

    Goregaon, Maharashtra, India Aditya Birla Group Full time

    Job Purpose The purpose of this job is to acquire and grow the lending book for the SME segment for the assigned geography The role entails both identification of newer customer segments as well as strengthening existing customer relationships through continuous engagement and ensuring customer retention on the lending platform Job Context Major...

  • Lead Digital Operations

    2 weeks ago

    Goregaon, Maharashtra, India Omam Consultants Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Role & responsibilitiesEnd-to-End Product Development & Management of Sales CRM (Vymo)Manage the entire lifecycle of the Sales CRM productfrom requirement gathering, ideation through design, development, testing, and launch.Key Actions:Define product requirements, ensuring they meet needs of RM, VRM, DHNI RMs, Managers and Sales Head.Collaborate with...

  • Strategy Associate

    2 weeks ago

    Goregaon, Maharashtra, India D2P Consultancy Full time

    Strategy Associate Job Description The Strategy Associate supports the GTM (Go-to-Market) team in executing strategies for launching new products or services into the market.This entry-level role involves assisting with various aspects of launch, working closely with managers and cross-functional teams to ensure smooth implementation.Key responsibilities...

  • Strategy Associate

    2 weeks ago

    Goregaon, Maharashtra, India D2P Consultancy Full time

    Strategy Associate Job DescriptionThe Strategy Associate supports the GTM (Go-to-Market) team in executing strategies for launching new products or services into the market. This entry-level role involves assisting with various aspects of launch, working closely with managers and cross-functional teams to ensure smooth implementation. Key responsibilities...

  • Dsf Mumbai Metro Area Head Marine Lines

    4 weeks ago

    Goregaon, Maharashtra, India Aditya Birla Group Full time

    Job Purpose The purpose of this job is to manage a team of Agency Managers ensure advisor recruitment as per plan and assist the Branch Head to make the branch a profit centre and to achieve annual business targets Job Context Major Challenges Job Context The purpose of this job is to manage a team of Agency Managers ensure advisor recruitment as...

  • Master Class Teacher

    2 weeks ago

    Goregaon, Maharashtra, India beBeeDramaSpecialist Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Description:">Maintain classes, attendance records, lesson plans, and student lists to ensure seamless delivery of our curriculum.Develop productive relationships with school staff, fostering a collaborative environment that supports our mission.Engage in ongoing professional development, researching and attending workshops to enhance your skills as a...

  • Senior Operations Leader

    2 weeks ago

    Goregaon, Maharashtra, India beBeeLeadership Full time ₹ 18,00,000 - ₹ 24,00,000

    Assistant ManagerWe are seeking an accomplished Assistant Manager to spearhead our team's success. As a key player in our organization, you will be instrumental in shaping our company culture and driving employee growth.Business Partnership: Collaborate with senior leaders to ensure business decisions consider the people implications and minimize...

  • Senior Business Development Manager

    2 weeks ago

    Goregaon, Maharashtra, India beBeeBusiness Full time ₹ 60,00,000 - ₹ 1,02,00,000

    Job Title:Senior Business Development Manager - Growth Markets">About the RoleThis is a senior leadership position responsible for driving business growth and expansion in assigned geographies.The successful candidate will have a strong understanding of business finance, loan structuring methods, and credit administration.They will be able to build...