Head of Marketing, Branding

1 week ago

Chennai, Tamil Nadu, India Saaki, Argus & Averil Consulting Full time

Job Overview:

We are seeking a dynamic and strategic Head of Brand and Marketing to lead and oversee the development, implementation, and management of our brands marketing efforts. The ideal candidate is a visionary leader with deep expertise in brand management, digital marketing, and integrated marketing communications with good expertise in handling SAAS products.

Key Responsibilities:

Brand Strategy Development:

Lead the development of the brands vision, strategy, and positioning to ensure consistency across all channels and touchpoints. Define the brand's messaging, values, and tone of voice to align with target audiences and business objectives.

Campaign Management:

Create and oversee the execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and retention. Analyze campaign performance and optimize strategies to maximize ROI

Marketing Leadership:

Lead the marketing team, fostering a culture of creativity, collaboration, and results-driven performance. Develop and implement integrated marketing plans across digital, traditional, and experiential channels. Oversee the execution of global and regional marketing campaigns.

Team Development & Management:

Build, mentor, and lead a high-performing brand and marketing team. Foster cross-functional collaboration with teams such as product, sales, and creative.

Market & Competitor Analysis:

Conduct market research to understand customer needs, trends, and competitor activities. Use insights to refine strategies, messaging, and product positioning.

Brand & Content Leadership:

Oversee content creation, digital presence, and social media strategy to build brand awareness and engagement. Ensure content is on-brand, innovative, and resonates with the target audience.

Performance Reporting:

Provide regular updates and reports to senior leadership on the effectiveness of brand and marketing strategies. Track key performance indicators (KPIs) and adjust tactics to improve results.

Budget Management:

Develop and manage the marketing budget, ensuring effective allocation of resources to deliver maximum impact.

Qualifications:

Education: Master of Business Administration/ Any Graduate with 10+ years of experience in handling the Branding/ MArketing portfolio from SAAS Product background

Location: Chennai

Looking for a candidate from product based company

  • Head of Marketing

    3 weeks ago

    Chennai, Tamil Nadu, India Aetram Group of Companies Full time

    Job Title: Head of Marketing / Chief Brand OfficerLocation: ChennaiIndustry: Financial ServicesEmployment Type: Full-TimeReports To: Founder & CEOAbout the CompanyAetram Group of Companies is a diversified multinational enterprise with presence in the UAE, India, Mauritius, Sri Lanka, and the United States. The group's financial services division operates...

  • Branding/Marketing - Head

    1 week ago

    Chennai, Tamil Nadu, India Blubridge Full time

    We are seeking a dynamic Brand Manager to strategically elevate and manage Blubridge's brand identity across all digital and offline platforms. The ideal candidate will craft compelling narratives, ensure consistent branding, and enhance market presence through targeted campaigns and engagements. Key Responsibilities: Develop and implement comprehensive...

  • Marketing Head

    3 weeks ago

    Chennai, Tamil Nadu, India CIEL HR Full time

    Marketing HeadLocation Chennai - Corporate Office Qualification Any Graduation Post Graduation in Marketing or Specialization in Marketing Experience 8 - 10 years Age Limit 35 - 40 years Industry Background Preferably Hotel Service Industry or Similar IndustriesJob Summary The Marketing Head will be responsible for strategizing planning and...

  • Head of Marketing

    3 weeks ago

    Chennai, Tamil Nadu, India Swaaadle Tech Pvt Ltd Full time

    Job DescriptionRole OverviewWe are seeking a dynamic and results-driven **Marketing Head** to lead our marketing department. The ideal candidate will be a strategic thinker with **hands-on expertise in digital marketing, brand building, and sales lead generation**, as well as proven experience in executing both **traditional and Gen Zfocused marketing...

  • Branding/Marketing - Head 15h Left

    4 weeks ago

    Chennai, Tamil Nadu, India Blubridge Full time

    We are seeking a dynamic Brand Manager to strategically elevate and manage Blubridge's brand identity across all digital and offline platforms. The ideal candidate will craft compelling narratives, ensure consistent branding, and enhance market presence through targeted campaigns and engagements.Key Responsibilities:- Develop and implement comprehensive...

  • Head of Marketing

    4 weeks ago

    Chennai, Tamil Nadu, India Maya Appliances Private Ltd. Full time

    Marketing::-The marketing head for Maya Appliances Pvt Ltd (MAL) plays a critical role in driving awareness and sales of Vidiem's products, as well as building and managing the company's brand image. As MAL's marketing head you are responsible for ensuring that the company's marketing efforts effectively reach and engage with its target audience, ultimately...

  • Head of Marketing

    6 hours ago

    Chennai, Tamil Nadu, India Maya Appliances Private Ltd. Full time

    Marketing::-The marketing head for Maya Appliances Pvt Ltd (MAL) plays a critical role in driving awareness and sales of Vidiem's products, as well as building and managing the company's brand image. As MAL's marketing head you are responsible for ensuring that the company's marketing efforts effectively reach and engage with its target audience, ultimately...

  • Job-Head Marketing-reputed food

    1 week ago

    Chennai, Tamil Nadu, India Seven Consultancy Full time

    JOB DETAILS One of our clients, a reputed food & beverages company, is looking out for a Head Marketing for their office based in Chennai. The incumbent should have prior working experience in a premium brand in the food & beverages industry only.Roles & reponsibilitues:01] Responsible for business growth, sales & marketing, with accountability for revenue &...

  • Head Marketing

    3 weeks ago

    Chennai, Tamil Nadu, India CIEL HR Full time

    Strategy Development Lead the conduct of periodic market consumer research to assess opportunity size brand positioning identifying the gaps areas of opportunities consumer insights mega trends etc Influence the development of the annual design calendar and product calendar basis in coordination with the design and merchandising team basis the...

  • Head of Sales

    1 week ago

    Chennai, Tamil Nadu, India Sheenlac Paints Limited Full time

    Vertical Head – Sales (South India)We're seeking a passionate Vertical Head – Sales (South India) to drive our retail counter sales with energy and vision. Here's what we're looking for:Key Responsibilities:Drive Market Growth: Maximize counter share at dealer outlets through strategic sales tactics.Effective Communication: Influence dealers to...