Head of Marketing

Job Title: Head of Marketing / Chief Brand Officer

Location: Chennai

Industry: Financial Services

Employment Type: Full-Time

Reports To: Founder & CEO

About the Company

Aetram Group of Companies is a diversified multinational enterprise with presence in the UAE, India, Mauritius, Sri Lanka, and the United States. The group's financial services division operates under the regulatory oversight of the SCA (UAE), SEBI (India), and FSC (Mauritius), offering innovative investment products across traditional and alternative asset classes including bullion, forex, real estate, and digital platforms.

Job Summary

We are seeking a visionary and execution-focused Head of Marketing / Chief Brand Officer to lead our overall marketing strategy, brand identity, and digital communications across all business units, with a strong emphasis on financial services. The ideal candidate should bring deep industry knowledge, creativity, and leadership in managing high-performing teams across marketing, content creation, digital strategy, graphic design, media, and brand promotion.

Key Responsibilities

Strategic Marketing Leadership

- Develop and execute a comprehensive marketing and branding strategy aligned with organizational growth objectives across financial services, fintech, and other business verticals.

- Position the company as a trusted and innovative brand in domestic and international markets.

- Lead product positioning and go-to-market strategies for new financial instruments and digital platforms.

Team & Operations Management

- Lead and manage cross-functional teams including digital marketing, content creation, graphic design, social media, video production, PR, and investor communication.

- Set clear KPIs, KRAs, and creative workflows to optimize team performance and output quality.

Branding & Identity

- Own the visual and verbal brand identity across all touchpoints—web, social, print, investor decks, corporate videos, and advertising campaigns.

- Ensure brand consistency and regulatory compliance in all external-facing communication.

Content & Creative Direction

- Oversee production of high-impact content for investor education, B2B communications, public relations, and digital advertising.

- Lead creative direction for visual storytelling and digital experiences tailored to finance and investment audiences.

Digital & Performance Marketing

- Oversee multi-channel digital campaigns (SEO, SEM, PPC, social media, affiliate networks) aimed at lead generation, customer acquisition, and investor engagement.

- Monitor and optimize campaign performance using analytics tools and conversion funnels.

Stakeholder & Regulatory Alignment

- Work closely with compliance, legal, investment, and technology departments to ensure marketing activities are aligned with regional regulations and market standards.

- Represent the brand in investor forums, conferences, expos, and media interviews as needed.

Key Requirements

- Master's degree in Marketing, Business Administration, Mass Communication, or related fields (MBA preferred).

- Minimum 10 years of progressive experience in marketing and brand leadership, with at least 5 years in the financial services or fintech industry.

- Demonstrated experience leading teams across marketing, design, and content.

- Proven success in executing growth-driven digital campaigns and building global brand identity.

- Proven use of digital marketing tools and applications for campaign management, graphic designing, video editing, content creation, and brand building. Tools may include HubSpot, Meta Business Suite, Google Analytics, Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects), Figma, Canva, and content planning platforms.

- Exceptional communication, analytical, and leadership skills.

Preferred Qualifications

- Global or multi-regional campaign experience across APAC, GCC, or North America.

- Knowledge of regulatory compliance in financial product marketing under SEBI, SCA, or FSC guidelines.

- Experience in handling high-net-worth or institutional investor communication.

- Experience launching and managing investor apps, client portals, and online platforms.