Head of Marketing

3 weeks ago

Chennai, Tamil Nadu, India Swaaadle Tech Pvt Ltd Full time
Job Description

Role Overview

We are seeking a dynamic and results-driven **Marketing Head** to lead our marketing department. The ideal candidate will be a strategic thinker with **hands-on expertise in digital marketing, brand building, and sales lead generation**, as well as proven experience in executing both **traditional and Gen Zfocused marketing campaigns**. The candidate must be resourceful, leveraging their own professional network or source networks to drive impactful marketing initiatives.

Key Responsibilities

Leadership & Strategy

* Lead, mentor, and manage the marketing team to achieve company objectives.

* Develop and implement integrated marketing strategies aligned with business goals.

* Define KPIs, monitor performance, and ensure continuous improvement.

Digital Marketing

* Oversee all aspects of digital marketing including SEO, SEM, social media, content marketing, email marketing, and performance marketing.

* Drive online brand visibility and engagement across multiple channels.

* Create campaigns aimed at generating qualified sales leads and inquiries.

Brand Building

* Develop and maintain a strong, consistent brand identity.

* Create compelling storytelling and positioning strategies for the companys products/services.

* Ensure brand guidelines are followed across all marketing materials and touchpoints.

Traditional & Gen Z Marketing

* Plan and execute traditional marketing activities such as print ads, events, trade shows, outdoor advertising, and PR campaigns.

* Innovate and implement Gen Ztargeted marketing initiatives including influencer collaborations, viral content, and interactive campaigns.

Network Utilization

* Leverage personal and professional networks to identify opportunities, vendors, and partners for marketing initiatives.

* Build strong relationships with media agencies, influencers, and industry stakeholders.

Budgeting & Reporting

* Plan and manage the marketing budget effectively.

* Track ROI and present monthly/quarterly reports to management.

Key Requirements

Education: Bachelors or Masters degree in Marketing, Business Administration, or related field.

Experience: Minimum 812 years of marketing experience with at least 35 years in a leadership role.

Digital Expertise: Proven track record in running successful digital campaigns that boost brand presence and generate leads.

Traditional Marketing Skills: Hands-on experience in executing offline marketing strategies.

Gen Z Marketing Knowledge: Familiarity with trends, platforms, and strategies that resonate with younger audiences.

Network: Established connections with media, influencers, vendors, and marketing service providers.

Leadership Skills: Strong ability to inspire and lead a team towards achieving set goals.

Analytical Mindset: Proficiency in marketing analytics tools and data-driven decision-making.

  • Head of Marketing

    3 weeks ago

    Chennai, Tamil Nadu, India Aetram Group of Companies Full time

    Job Title: Head of Marketing / Chief Brand OfficerLocation: ChennaiIndustry: Financial ServicesEmployment Type: Full-TimeReports To: Founder & CEOAbout the CompanyAetram Group of Companies is a diversified multinational enterprise with presence in the UAE, India, Mauritius, Sri Lanka, and the United States. The group's financial services division operates...

  • Marketing Head

    3 weeks ago

    Chennai, Tamil Nadu, India CIEL HR Full time

    Marketing HeadLocation Chennai - Corporate Office Qualification Any Graduation Post Graduation in Marketing or Specialization in Marketing Experience 8 - 10 years Age Limit 35 - 40 years Industry Background Preferably Hotel Service Industry or Similar IndustriesJob Summary The Marketing Head will be responsible for strategizing planning and...

  • Head of Marketing

    4 weeks ago

    Chennai, Tamil Nadu, India Maya Appliances Private Ltd. Full time

    Marketing::-The marketing head for Maya Appliances Pvt Ltd (MAL) plays a critical role in driving awareness and sales of Vidiem's products, as well as building and managing the company's brand image. As MAL's marketing head you are responsible for ensuring that the company's marketing efforts effectively reach and engage with its target audience, ultimately...

  • Head of Marketing

    6 hours ago

    Chennai, Tamil Nadu, India Maya Appliances Private Ltd. Full time

    Marketing::-The marketing head for Maya Appliances Pvt Ltd (MAL) plays a critical role in driving awareness and sales of Vidiem's products, as well as building and managing the company's brand image. As MAL's marketing head you are responsible for ensuring that the company's marketing efforts effectively reach and engage with its target audience, ultimately...

  • Head of Marketing, Branding

    1 week ago

    Chennai, Tamil Nadu, India Saaki, Argus & Averil Consulting Full time

    Job Overview: We are seeking a dynamic and strategic Head of Brand and Marketing to lead and oversee the development, implementation, and management of our brands marketing efforts. The ideal candidate is a visionary leader with deep expertise in brand management, digital marketing, and integrated marketing communications with good expertise in handling SAAS...

  • State Head

    3 days ago

    Chennai, Tamil Nadu, India Saaki, Argus & Averil Consulting Full time

    Role: State Head Experience: 18+ years with a full time PG degree in Marketing Location: Andhra Pradesh Job Brief: The State Head will be responsible for driving the sales, distribution, and market development of products across the state. The role demands strong leadership to manage sales teams, channel partners, and cross-functional operations to achieve...

  • Regional Sales Head

    3 days ago

    Chennai, Tamil Nadu, India LogFix SCM Solutions Pvt Ltd Full time

    Job Description – Sales Zonal Head Position Title: Sales Zonal Head Location: Pan India (Work Base – Chennai) Reports To: (Head of Sales / Director / Management) Team Size: 10 (Sales & Marketing Team) Educational Qualification Bachelor's degree in Mechanical / Civil / Electrical Engineering. MBA preferred. Experience Minimum 12 years in B2B Sales with...

  • Head Performance Marketing Specialist

    4 weeks ago

    Chennai, Tamil Nadu, India BigBoost Full time

    Head, Performance Marketing SpecialistLocation: Chennai (Work from Office) – US Shift - 02:00 PM - 12:00 AM ISTWho We AreAt BigBoost AI, nestled in the heart of Chennai, we're the secret sauce behind blazing-fast growth for US & UK B2C/D2C brands. Think high-energy collaboration, data-fuelled creativity, and marketing magic that actually works. You'll be...

  • Head Performance Marketing Specialist

    3 weeks ago

    Chennai, Tamil Nadu, India BigBoost Full time

    Head, Performance Marketing SpecialistLocation: Chennai (Work from Office) – US Shift - 02:00 PM - 12:00 AM ISTWho We AreAt BigBoost AI, nestled in the heart of Chennai, we're the secret sauce behind blazing-fast growth for US & UK B2C/D2C brands. Think high-energy collaboration, data-fuelled creativity, and marketing magic that actually works. You'll be...

  • Head of Sales

    1 week ago

    Chennai, Tamil Nadu, India Sheenlac Paints Limited Full time

    Vertical Head – Sales (South India)We're seeking a passionate Vertical Head – Sales (South India) to drive our retail counter sales with energy and vision. Here's what we're looking for:Key Responsibilities:Drive Market Growth: Maximize counter share at dealer outlets through strategic sales tactics.Effective Communication: Influence dealers to...