Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Michael Page Full time
- Work along with a game changing fintech SaaS organization- Be a founding member for an expansion geography

About Our Client

Our client is a global B2B SaaS provider specializing in Compliance, Tax, and Supply Chain solutions. With a growing presence across Europe, our client helps businesses stay compliant, optimize tax operations, and streamline supply chain processes.

Job Description

1. Demand Generation & Growth Marketing -

* Drive new customer acquisition through 360 degree marketing campaigns across channels - online & offline
*Own end-to-end execution of all marketing campaigns across multiple channels - and multi countries in EU
*Identify and execute high-impact paid and organic campaigns across multiple digital channels, webinars, emailers, etc.
*Develop strategies to increase marketing-attributed revenue and optimize MQL-to-SQL conversion rates.

2. Sales Enablement & Funnel Acceleration -

* Develop targeted ABM strategies for large enterprises and high-value accounts.
* Implement lead nurturing workflows to improve engagement and conversion rates.

3. Event & Community Marketing

*Optimize participation in flagship events, trade shows, and roundtables for higher ROI.

*Organize high-impact customer and industry events with keynote speakers and thought leadership sessions.
*Establish a presence in strategic industry events to strengthen brand visibility and customer relationships.

4. Data-Driven Marketing & Performance Optimization

* Define and track key KPIs such as TOFU awareness, lead nurturing rates, and deal acceleration metrics.

* Conduct deep analysis on campaign effectiveness and optimize ROI across marketing channels.
* Manage and optimize marketing budgets, ensuring spend aligns with company growth goals
* Stay up-to-date with the latest trends in performance marketing, advertising platforms, and B2B SaaS marketing strategies - across global & specifically EU countries

The Successful Applicant

- 6+ years of experience in B2B SaaS marketing in the International market (with at least 3 years in EU), with a focus on compliance, tax, or supply chain solutions.

- Experience in marketing across multiple European markets.

- Familiarity with Peppol, ViDA (VAT in Digital Age), SAF-T, or tax compliance regulations is a plus.

- Strong understanding of ABM, demand generation, and sales enablement strategies.

- Proficiency in marketing automation tools (Marketo, HubSpot, Pardot, etc.).

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