Marketing Manager

4 days ago

Bengaluru, Karnataka, India Zensciences Full time
Job Title : Marketing Manager

Location : Mumbai (On -site)

Responsibilities and duties

- Help develop messaging, campaign frameworks and activation plans for multi-channel outputs, including marketing materials, microsites and written and video content.
- Contribute to client engagement and revenue growth initiatives across the Indian market.
- Create demand-generation strategies rooted in a strong understanding of client needs and target markets, always aligned with the best go-to-market channels.
- Plan, organize and execute programs that generate new prospects and move existing opportunities forward for the sales team through multi-touch campaigns.
- Design and deliver creative client and internal event concepts, managing every detail from start to finish.
- Partner with country sales teams to manage and coordinate integrated campaigns, ensuring consistent messaging and effective execution.
- Proactively coordinate, communicate and maximize the impact of marketing investments — including launching new activities and aligning with global, regional and local initiatives.
- Share best practices and support local marketing teams to engage clients and grow revenue.
- Measure and monitor the return on marketing investments, clearly demonstrating business impact and positioning the marketing team as a growth driver.

Requirements for candidates

- Proven experience in B2B marketing and communications, ideally with a multinational technology or professional services firm.
- Strategic thinker who's goal-oriented and willing to roll up their sleeves.
- Highly creative with a knack for original concepts.
- Deep understanding of how target audiences buy — including key stages and decision points in the buying cycle and how our products and solutions are perceived in the market.
- Excellent relationship-building skills, with a track record of working effectively across teams.
- Self-starter who can thrive in a matrix organization.
- Strong planning, project management and problem-solving abilities.
- Skilled at managing agencies and vendors.
- Superior written and verbal communication skills.
- Creative problem-solver who is always looking for ways to innovate and improve marketing effectiveness.
- Comfortable working with globally distributed teams.

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