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Aso & asa specialist

3 weeks ago

Hyderabad, Telangana, India TinyPal Full time

Freelance ASO & ASA Specialist (Performance-Based) About the Role We are looking for an experienced App Store Optimization (ASO) & Apple Search Ads (ASA) Specialist to drive high-quality downloads for our app. This is a freelance role with a strong performance-based compensation structure — your fee will be variable and directly linked to the number of downloads generated. We're looking for a partner interested in a long-term collaboration rather than a short-term engagement. Key Responsibilities Develop and execute an ASO strategy to maximize visibility and conversion across i OS and Android app stores. Plan, manage, and optimize ASA campaigns with a clear focus on ROI and high-quality user acquisition. Conduct keyword research, competitive analysis, and A/B testing to continuously refine performance. Provide actionable insights and regular reporting on downloads, rankings, and campaign performance. Collaborate with our team to ensure alignment between app positioning, creative assets, and marketing strategy. Continuously experiment with new approaches to maximize organic and paid growth. Requirements 5+ years of proven experience in ASO and ASA with measurable results in scaling app downloads. Strong track record of performance marketing with apps across different categories (preferably parenting, education, or lifestyle apps is a plus). Expertise in keyword optimization, conversion optimization, and funnel improvements. Analytical mindset with experience using tools such as App Tweak, Mobile Action, Sensor Tower, or similar. Self-driven, reliable, and open to working in a variable fee structure tied to results. Strong interest in building a long-term partnership, not just a short-term project. Compensation This is not a full-time role. Compensation will be performance-based, linked to the number and quality of downloads achieved. Opportunity for long-term collaboration and scaling rewards as we grow.