Retention Marketing Associate

2 days ago

Delhi, India Nap Chief Full time

Retention Marketing AssociateLocation: Andheri, Mumbai (Onsite)Employment Type: Full-TimeAbout Nap ChiefNap Chief is India’s coolest premium kidswear brand. We blend high-quality, playful apparel with a vibrant direct-to-consumer community. We’re on the lookout for a Retention Marketing Associate who can help us build stronger relationships with our customers and turn first-time buyers into lifelong fans.Key ResponsibilitiesExecute WhatsApp, Email, and SMS campaigns with accuracy and timeliness.Segment customer base and target cohorts for personalized communication.Maintain campaign calendars and ensure delivery deadlines are met.Assist in creating automation flows and lifecycle journeys.Collaborate with creative and copy teams to ensure brand-aligned messaging .Monitor and report campaign performance , highlighting trends and opportunities.Support cohort analysis and customer lifecycle mapping .Take ownership of day-to-day execution while learning advanced retention strategies.Key Skills & Qualifications1–2 years of experience in marketing/CRM/retention roles (preferred).Basic knowledge of WhatsApp, Email, and SMS marketing tools (MoEngage preferred).Understanding of segmentation, targeting, and customer lifecycle basics .Strong analytical thinking and cohort awareness.Copywriting sense – understanding what’s engaging vs. what’s not.Detail-oriented with high accuracy in execution.Curiosity and eagerness to learn advanced retention practices .Customer-first mindset with a strong understanding of brand values.Competency FocusPrimary: C – Analytical, cohort analysis, segmentation.Secondary: I – Copywriting, engagement mindset.How to ApplySend your application to apply directly through LinkedIn.

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