Retention Marketer

2 days ago

Ghaziabad, Uttar Pradesh, India Catalys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Were seeking a Retention Marketer who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value.

Role Highlights:

Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS

Own retention strategy and execution, including segmentation, personalization, and funnel optimization

Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation

Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI

Collaborate with growth, product, and design teams to ensure cohesive customer journeys

Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI

Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates

Requirements:2-5 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment

Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics

Strong understanding of customer segmentation, automation flows, and data-driven campaign planning

Proven track record of increasing customer retention and driving revenue through lifecycle marketing

Excellent copywriting, analytical, and cross-functional collaboration skills

What we Offer:Remote and flexible working culture

Competitive compensation based on experience

An opportunity to work with a fast-growing D2C brand and take ownership of a core growth function

A collaborative, ambitious, and supportive team environment

If youre passionate about building long-term customer relationships and driving meaningful growth through retention marketing, wed love to hear from you.

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