Retention Marketer

1 day ago

Delhi NCR, India Catalys Full time ₹ 9,00,000 - ₹ 12,00,000 per year
  • Were seeking a Retention Marketer who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns.
  • This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value.

Role Highlights:

  • Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS
  • Own retention strategy and execution, including segmentation, personalization, and funnel optimization
  • Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation
  • Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI
  • Collaborate with growth, product, and design teams to ensure cohesive customer journeys
  • Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI
  • Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates

Requirements :

  • 2-5 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment
  • Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics
  • Strong understanding of customer segmentation, automation flows, and data-driven campaign planning
  • Proven track record of increasing customer retention and driving revenue through lifecycle marketing
  • Excellent copywriting, analytical, and cross-functional collaboration skills

What we Offer:

  • Remote and flexible working culture
  • Competitive compensation based on experience
  • An opportunity to work with a fast-growing D2C brand and take ownership of a core growth function
  • A collaborative, ambitious, and supportive team environment

If youre passionate about building long-term customer relationships and driving meaningful growth through retention marketing, wed love to hear from you.

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