
Engagement & Retention Marketing Manager
22 hours ago
About D Globalist
D Globalist is a global business mobility ecosystem enabling startups and fast-growing companies to expand across borders. We bring together ventures, investors, and industry leaders from multiple regions to build a borderless world for entrepreneurs.
Role Overview
We are looking for a creative and data-driven
Engagement & Retention Marketing Manager
who will be responsible for driving sustained user engagement, nurturing meaningful interactions, and building long-term loyalty within our founder ecosystem. This role requires a blend of community-focused storytelling, behavioral marketing, and lifecycle management.
Key Responsibilities
- Design and implement
engagement strategies
that encourage regular participation and activity across digital and offline touchpoints. - Build and execute
retention marketing campaigns
, including personalized communication, lifecycle journeys, and targeted re-engagement initiatives. - Partner with product and content teams to
create campaigns
that deliver value-driven interactions, enhancing user stickiness. - Develop
segmentation strategies
to understand different founder personas and tailor engagement accordingly. - Track and analyze
user engagement metrics
(activity levels, churn patterns, reactivation rates) and optimize campaigns for better results. - Organize
community-led initiatives
(discussion themes, spotlight stories, knowledge-sharing formats) that strengthen belonging. - Collaborate with leadership to position D Globalist as a
trusted growth partner
through impactful communication. - Experiment with new channels, gamification tactics, and loyalty mechanisms to
increase retention
.
Qualifications & Skills
- 2–4 years of experience in
engagement marketing, lifecycle marketing, or retention marketing
(experience with founder/entrepreneurial ecosystems is a plus). - Strong understanding of
customer segmentation, user journeys, and CRM automation tools
. - Creative storyteller with the ability to craft
compelling campaigns and community narratives
. - Analytical mindset with experience in tracking engagement KPIs and drawing actionable insights.
- Self-starter with the ability to
thrive in a fast-paced, founder-first environment
.
What We Offer
- Opportunity to be part of a
high-growth global platform
redefining cross-border entrepreneurship. - Exposure to a vibrant community of
innovators, investors, and global business leaders
. - Ownership and autonomy to
design strategies
that directly shape user engagement and loyalty. - A collaborative environment with
global growth opportunities
.
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