App Marketing Manager Position

2 days ago

Delhi, Delhi, India SMC Group Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title: App Marketing Manager

Industry: Financial Services/Broking

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Job Description

We are looking for an experienced App Marketing Manager to drive user acquisition, engagement, and retention for our applications. The ideal candidate will have a deep understanding of digital marketing strategies and tools, and have a passion for creating impactful marketing campaigns that enhance our customer journey and app growth.

Roles & Responsibilities

  • Develop and Execute App Marketing Strategies: Plan and implement app marketing campaigns to drive user acquisition, engagement, and retention.

  • Performance Marketing: Manage performance marketing campaigns across multiple channels such as Google Ads, Facebook Ads, and other relevant platforms to achieve user acquisition targets.

  • Analytics and Reporting: Monitor and analyze app performance metrics (installs, active users, churn rate, etc.) to provide actionable insights and recommendations.

  • User Engagement and Retention: Collaborate with product and content teams to create engaging in-app content and push notifications to improve user retention.

  • Campaign Management: Oversee and optimize end-to-end campaign performance, including creative development, A/B testing, budget management, and ROI analysis.

  • Partnerships and Collaborations: Identify and collaborate with relevant partners and platforms to expand app reach and visibility.

  • Market Research and Competitor Analysis: Conduct regular market research to stay updated on industry trends and competitor strategies.

  • Customer Feedback and Advocacy: Gather and analyze customer feedback to enhance user experience and advocacy through reviews, ratings, and community management.

Qualifications

  • Education:

UG: Any Graduate
/
PG: Any Postgraduate

  • Experience: Minimum of 4 years of experience in digital marketing with a strong focus on app marketing in the financial services or related industry.

  • Skills:

- Strong knowledge of mobile marketing channels, tools, and trends.

- Proficiency in performance marketing and analytics platforms such as Google Analytics, Firebase, AppsFlyer, Adjust, App Annie, Sensor Tower, Mixpanel etc.

- Excellent communication and presentation skills.

- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

- Strong analytical skills with a data-driven approach to decision-making.

  • Personality Traits: Results-oriented, innovative, and a team player with a passion for marketing and technology.

About the Company

Established in 1990, SMC is a diversified financial services company in India offering brokerage services across asset classes including equities (cash and derivatives), commodities, and currency. We also provide investment banking, wealth management, distribution of third-party financial products, research, financing, depository services, insurance broking (life & non-life), clearing services, mortgage advisory, and real estate advisory services to corporates, institutions, high-net-worth individuals, and retail clients.

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