Airtel Payments Bank | Regional Marketing Manager | pune
3 weeks ago
Be instrumental in driving business through seamless GTM execution, creating high market visibility, brand recall and micro-marketing initiatives.
Deliverables
Create visibility to drive TOMA and brand preference at Banking Points, merchants and other multiple distribution channels
Design new initiatives in retail / merchant space to induce customer excitement for all product categories.
Devise brand collateral strategy as per different outlet type, in lines with the Bank’s Central GTM.
Create and deploy POS and allied items at most cost effective rates
Plan and drive ROI linked micro-marketing initiatives, aligned with business teams with key focus on scaling up the revenue – Acquisition, AePS, Remittance, Insurance etc.
Be the voice of customer in your region ( end customer, retailer , B2B customer etc). Highlight business opportunity , product ideas to central team .
Demonstrate
Conceptual thinking
Good communication and creative skill
Team player with strong interpersonal skills
Proactive
Planning & execution capabilities
Ability to multi task and work in cross functional environment.
Working Experience
8+ years in MarCom planning and execution, preferably in West India or someone who is willing to move to West, in Telecom / FMCG / White Goods/ Advertising Agency
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Pune, India Airtel Payments Bank Full timePurpose of the JobBe instrumental in driving business through seamless GTM execution, creating high market visibility, brand recall and micro-marketing initiatives.DeliverablesCreate visibility to drive TOMA and brand preference at Banking Points, merchants and other multiple distribution channelsDesign new initiatives in retail / merchant space to induce...
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pune, India Airtel Payments Bank Full timePurpose of the Job Be instrumental in driving business through seamless GTM execution, creating high market visibility, brand recall and micro-marketing initiatives.Deliverables Create visibility to drive TOMA and brand preference at Banking Points, merchants and other multiple distribution channelsDesign new initiatives in retail / merchant space to induce...
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pune, India Airtel Payments Bank Full timePurpose of the Job Be instrumental in driving business through seamless GTM execution, creating high market visibility, brand recall and micro-marketing initiatives. Deliverables Create visibility to drive TOMA and brand preference at Banking Points, merchants and other multiple distribution channels Design new initiatives in retail / merchant space to...
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