Senior Marketing Strategist for Airtel Payments Bank
2 weeks ago
A challenging role in Marketing
">We are seeking a Senior Marketing Strategist to drive business growth through effective go-to-market (GTM) execution, enhancing market visibility and brand recall. This position will focus on creating high-impact micro-marketing initiatives and devising brand collateral strategies aligned with the Bank's central GTM.
">Main Responsibilities:
">- ">
- Create visibility to drive top-of-mind awareness (TOMA) and brand preference at banking points, merchants, and multiple distribution channels.">
- Design innovative initiatives in retail/merchant space to induce customer excitement across various product categories.">
- Develop brand collateral strategies tailored to different outlet types, in line with the Bank's Central GTM.">
- Create and deploy point-of-sale (POS) and allied items at cost-effective rates.">
- Plan and execute ROI-linked micro-marketing initiatives, aligning with business teams to scale revenue - acquisition, AePS, remittance, insurance, etc.">
- Serve as the voice of the customer in the region (end customer, retailer, B2B customer), highlighting business opportunities and product ideas to the central team.">
Necessary Skills and Qualifications:
">- ">
- Demonstrate conceptual thinking, good communication, and creative skills.">
- Be a team player with strong interpersonal skills, proactive, and possess planning & execution capabilities.">
- Able to multitask and work in a cross-functional environment.">
Working Experience:
">A minimum of 8 years of experience in MarCom planning and execution, preferably in West India or willingness to relocate to this region, in the telecom/FMCG/white goods/advertising agency sectors.
">Earnings:
">The estimated salary range for this role is ₹18.50 Lakhs per annum, based on industry standards, location, and job requirements.
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