Strategic Marketing Director

5 days ago


Pune, Maharashtra, India Airtel Payments Bank Full time
Job Description

As a Strategic Marketing Director at Airtel Payments Bank, you will play a pivotal role in driving business growth through seamless execution of go-to-market strategies, enhancing market visibility, brand recall, and micro-marketing initiatives.

Key Responsibilities:
  • Create and implement plans to increase brand presence and awareness across multiple distribution channels, including Banking Points and merchants.
  • Design innovative marketing initiatives to stimulate customer excitement for various product categories in the retail/merchant space.
  • Develop brand collateral strategies aligned with the Bank's central go-to-market approach for different outlet types.
  • Craft and deploy point-of-sale materials and allied items at optimal costs.
  • Plan and execute ROI-driven micro-marketing initiatives in sync with business teams, focusing on revenue growth in key areas such as Acquisition, AePS, Remittance, Insurance, etc.
  • Serve as the voice of the customer in your region, highlighting business opportunities and product ideas to the central team.
Requirements:
  • Conceptual thinking and problem-solving skills.
  • Effective communication and creative skills.
  • Strong interpersonal skills and ability to work in a cross-functional environment.
  • Proactive attitude and planning/executing capabilities.
  • Able to multitask and prioritize tasks efficiently.
Working Experience:

We seek an experienced professional with 8+ years in MarCom planning and execution, preferably based in or willing to relocate to West India. Candidates from Telecom, FMCG, White Goods, or Advertising Agency backgrounds are encouraged to apply.

The estimated salary for this position is ₹15,00,000 per annum, based on industry standards and qualifications required for the role.



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