Senior Marketing Director

1 week ago


Pune, Maharashtra, India Airtel Payments Bank Full time

About the Role:

Airtel Payments Bank is seeking a skilled Regional Marketing Manager to drive business growth through seamless execution of go-to-market strategies, enhancing market visibility, brand recall, and micro-marketing initiatives.

Key Responsibilities:

  • Create awareness and drive Top of Mind Awareness (TOMA) and brand preference across multiple distribution channels.
  • Develop innovative marketing initiatives in the retail/merchant space to excite customers about various product categories.
  • Design and implement brand collateral strategies aligned with the bank's central go-to-market strategy for different outlet types.
  • Plan and execute POS and allied items at cost-effective rates.
  • Lead ROI-linked micro-marketing initiatives, collaborating with business teams to scale up revenue – Acquisition, AePS, Remittance, Insurance, etc.
  • Be the voice of the customer in your region, highlighting business opportunities and product ideas to the central team.

Requirements:

  • Conceptual thinking and creative skills.
  • Strong communication and interpersonal skills.
  • Team player with proactive planning and execution capabilities.
  • Ability to multitask and work in a cross-functional environment.

Working Experience:

The ideal candidate should have 8+ years of experience in MarCom planning and execution, preferably in West India or willing to relocate. Telecom/FMCG/White Goods/Advertising Agency backgrounds are highly desirable.

Estimated Salary: ₹15 lakhs - ₹25 lakhs per annum, based on qualifications and experience.


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