Marketing Communications Director
5 days ago
Sweven Infotech is seeking an experienced Marketing Communications Director to lead our marketing efforts and drive business success. This role will be responsible for developing, executing, and measuring marketing strategies that meet our business objectives and exceed expectations.
We offer a competitive salary of $90,000 - $120,000 per annum, commensurate with experience, to lead this critical function.
About the Role
The successful candidate will have a proven track record in marketing strategy development, execution, and measurement. This includes creating and managing multi-channel campaigns, analyzing campaign performance, and optimizing results to achieve maximum ROI. They will work closely with cross-functional teams to ensure alignment with business objectives and drive sales growth.
Key Responsibilities:
- Develop and implement marketing strategies that align with business goals and objectives.
- Collaborate with senior leadership to define target audiences, key messaging, and overall brand positioning.
- Analyze market trends, competitor activities, and customer feedback to inform strategic planning.
Campaign Management & Execution:
- Plan, create, and manage marketing campaigns across digital, print, social media, email, and other channels.
- Oversee campaign execution from concept through completion, ensuring timely and budget-friendly delivery.
- Track campaign performance, analyze data, and make adjustments to improve results and optimize ROI.
Brand Management:
- Ensure consistent messaging and branding across all marketing materials, campaigns, and channels.
- Act as the brand steward, upholding our company's brand identity in all communications.
- Lead the development and execution of brand awareness initiatives to enhance visibility and recognition.
Digital Marketing & Social Media:
- Manage and optimize our digital presence, including the website, social media platforms, and digital advertising.
- Develop and implement content strategies that drive engagement and conversion on digital platforms.
- Analyze online traffic, engagement metrics, and other KPIs to improve digital marketing efforts.
Benefits:
- Competitive salary: $90,000 - $120,000 per annum
- Opportunity to work with a dynamic team in a fast-paced environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge technology and tools
How to Apply
Please submit your resume and cover letter to us for consideration.
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