Email Marketing Specialist
2 days ago
Job Title: Email Marketing Associate
Role Overview:
The ideal candidate will excel in creating, managing, and optimizing email marketing campaigns using automation tools to engage our audience, support account-based marketing (ABM) efforts, and deliver measurable results.
Key Responsibilities:
- Develop and manage email marketing strategies, including drip campaigns and automation sequences, to generate qualified leads.
- Write compelling email copy that resonates with our target audience.
- Execute email campaigns using tools such as Lemlist, Zoho, Mailchimp, Pardot, HubSpot, and more.
- Analyze email campaign performance metrics (deliverability, open rates, click-through rates) and optimize for better results.
- Collaborate with the marketing team on ABM strategies to drive lead generation.
- Stay updated with industry trends and ensure best practices are followed in email marketing and automation.
Qualifications:
- Proven experience in running and optimizing email automation campaigns using tools like Lemlist, Zoho, Mailchimp, Pardot, HubSpot.
- Strong expertise in account-based marketing (ABM) strategies, integrating email automation to generate and nurture qualified leads.
- Hands-on experience in creating effective drip campaigns and workflows for lead generation.
- Excellent copywriting skills tailored to email marketing.
- Ability to analyze data and continuously improve campaign performance.
If interested share your resume to
Only IT Sector candidates are applicable.
Experience 3-6 yrs
Budget: As per their experience level
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