Email Marketing Specialist

3 months ago

hyderabad, India HighRadius Full time

Manager, Campaign Management

Responsible for email marketing program development and execution to a defined list of B2B users in US/EMEA region
Understand technicalities and execute best practices for maintaining domain health. Need knowledge of domain verification, recommended send rate per domain and domain warm ups to ensure accurate email inbox placement
Includes segmentation, testing, and deployment, and continually evaluates these for improvements.
Collaborate with an array of cross-functional team members: Inbound Marketing team, creative massaging team and website & graphics team to connect the dots between our marketing automation platform and application support to execute the successful email campaigns
Troubleshoot technical issues related to HTML templates, responsive design, email testing, A/B testing, list segmentation and other aspects of email campaign execution.
Stay current with emerging best practices and understand basic metrics, including Landing page performance, email reply rates, click rates and UTM parameters.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Collaboration with content and demand gen teams to deploy best practices and optimize programs including lead management, infrastructure, and advanced functions
Work with stakeholders to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve email campaigns continuously.
Oversee data health and compliance with regional data privacy laws as well as manage data and automation practices to adhere to GDPR.

Requirements
Degree in marketing, communications, business, or related field.
3-7 years of email marketing / related marketing tech experience.
2+ years in marketing to B2B customers,
Desire for working in a fast-paced environment, comfort with change, and a willingness to roll up your sleeves and get the job done, whatever it takes
Experience with marketing automation platforms; certification is a plus.
Experience with customer relationship management platforms, salesforce preferred
Advanced Microsoft Office (Excel, Word).

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