Email Marketing Specialist

4 weeks ago

Hyderabad, India Akrivia HCM Full time
Job Title : Email Marketing Specialist

Location : Hyderabad, India

About Akrivia HCM :

Akrivia HCM is a leading SaaS provider that offers a comprehensive HRMS platform designed for mid-market and enterprise customers. Our mission is to streamline HR processes with a focus on employee lifecycle management, payroll, and global compliance. We are looking for an experienced Email Marketing Specialist to take ownership of executing targeted ABM campaigns and drive engagement with key accounts.

Role Overview :

We are seeking a strategic, results-driven Email Marketing Specialist to develop and execute account-specific marketing programs to accelerate pipeline and drive revenue for our SaaS product, Akrivia HCM. The candidate will take

full ownership

of the end-to-end ABM process, from

audience segmentation ,

content creation , and

campaign configurations , to

personalized marketing

for high-value accounts. The ideal candidate will have experience in

B2B SaaS marketing , strong analytical skills, and the ability to work across teams to deliver measurable results.

Key Responsibilities :

End-to-End Campaign Management : Own and manage

account-based marketing (ABM) campaigns

from inception to execution and analysis, ensuring the campaigns are targeted and effective.Account Segmentation & Strategy : Work closely with the

sales team

to identify high-value accounts and build tailored strategies for engaging with decision-makers within these accounts.Content Development : Develop and manage

account-specific content

such as

white papers ,

case studies ,

blog posts ,

emails , and

landing pages . Tailor the messaging to meet the specific needs of each account.Configuration & Tools Management : Be responsible for the configuration and use of

ABM tools (Zoho Marketing Automation, or similar marketing automation platforms) to build, execute, and optimize ABM programs.Personalized Marketing : Develop highly personalized marketing tactics for key accounts, including custom landing pages, webinars, and direct mail to engage stakeholders at each stage of the buying cycle.Multi-channel Execution : Coordinate

multi-channel campaigns

across digital platforms (social media, email, paid ads, events) to reach target accounts.Sales Alignment : Collaborate with the sales team to ensure ABM programs are in alignment with sales goals. Provide marketing support and materials to

sales enablement

teams.Analytics and Reporting : Track and analyze ABM metrics to measure campaign effectiveness, report on results, and iterate on strategies to optimize performance.Lead Nurturing : Build and manage automated workflows for

lead nurturing

and

pipeline acceleration

with a focus on

target accounts .Budget & Resource Management : Take full ownership of the ABM budget and ensure efficient allocation of resources for maximum ROI.

Requirements :

Experience : 3-5 years of experience in

B2B marketing , with a strong focus on

account-based marketing (ABM) , preferably in the

SaaS

or

tech industry .End-to-End Ownership : Proven ability to take

full ownership

of ABM campaigns from planning, execution, and content creation to analyzing outcomes and refining strategies.Technical Skills : Proficiency in

marketing automation platforms

(Zoho, HubSpot, Marketo, Pardot) and

CRM tools

like Zoho CRM. Experience with

ABM tools

is a plus.Content Creation : Strong skills in

content marketing , with the ability to write and develop content that resonates with target audiences and drives engagement.Strategic Thinking : Experience developing

account segmentation strategies

and tailoring messaging based on specific customer needs.Collaboration : Ability to work cross-functionally with

sales, customer success, and product teams to ensure alignment on ABM goals and objectives.Analytical Skills : Strong data analysis skills and experience using analytics to optimize campaign performance and report on key metrics.Communication Skills : Excellent written and verbal communication skills with the ability to create compelling content for different stages of the buyers journey.Education : Bachelor’s degree in Marketing, Business, or a related field.

Nice to Have :

Experience in

HR tech

or

HCM

solutions.Familiarity with

Global payroll or Enterprise HRMS products.Prior experience in

large enterprise ABM programs .

Why Join Us :

Lead innovative marketing strategies in a fast-growing

SaaS company .Play a key role in shaping Akrivia HCM’s

ABM efforts

and driving revenue from top-tier accounts.Collaborative, dynamic, and growth-oriented work environment.Competitive salary and opportunities for personal and

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