Email Marketing Specialist

1 week ago

Hyderabad, India Runo Full time

Job Title: Email Marketing Specialist


About Runo: Runo is a leading call management CRM for businesses primarily MSMEs. With clients across India and plans to expand into GCC and US markets, Runo is at the forefront of delivering innovative solutions for outbound sales and engagement.

• 3.5 Years early-stage startup

• 2Mn Funding through VCs

• Current ARR 1 Mn

• Hyderabad Based


Role Overview: We’re looking for a highly motivated Email Marketing Specialist to drive our email marketing strategy, execution, and analysis. This role is pivotal in creating personalized, engaging, and performance-driven email campaigns that drive customer acquisition, engagement, and retention.


What We Offer:

• Competitive salary with performance-based incentives.

• Opportunity to work in a fast-paced, high-growth startup environment.

• ESOPs (Employee Stock Options) for high-performing candidates


Key Responsibilities:

Strategy & Campaigns

  1. Develop and execute end-to-end email marketing campaigns aligned with business goals.
  2. Collaborate with marketing, product, and sales teams to create content for various customer segments.
  3. Design workflows for customer onboarding, engagement, and retention.


Content & Design

  1. Craft compelling subject lines, copy, and CTAs to improve open and click-through rates.
  2. Collaborate with designers to create visually appealing templates.


Automation & Tools

  1. Leverage marketing automation platforms (e.g., Apollo.io,Hubspot) to set up campaigns.
  2. Design and manage email sequences, drip campaigns, and A/B testing.


Data Analysis

  1. Monitor campaign performance, including open rates, CTR, conversions, and ROI.
  2. Create detailed reports and actionable insights for campaign optimization.
  3. Maintain and segment email lists to ensure quality and compliance with GDPR/PDPA regulations.


Customer Lifecycle

  1. Develop lifecycle email programs to enhance customer retention and upsell opportunities.
  2. Work on lead nurturing campaigns that align with the sales funnel.


Key Qualifications:

• Experience: 2-4 years in email marketing, preferably in SaaS or B2B.

• Strong copywriting and storytelling abilities.

• Analytical mindset with a proven ability to interpret campaign metrics.

• Familiarity with HTML/CSS for email design is a plus.

• Soft Skills: Excellent communication, creativity, and attention to detail.

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