Email Marketing Specialist

1 month ago

hyderabad, India RandomTrees Full time

Job Title: Email Marketing Associate
Role Overview:
The ideal candidate will excel in creating, managing, and optimizing email marketing campaigns using automation tools to engage our audience, support account-based marketing (ABM) efforts, and deliver measurable results.
Key Responsibilities:
Develop and manage email marketing strategies, including drip campaigns and automation sequences, to generate qualified leads.
Write compelling email copy that resonates with our target audience.
Execute email campaigns using tools such as Lemlist, Zoho, Mailchimp, Pardot, HubSpot, and more.
Analyze email campaign performance metrics (deliverability, open rates, click-through rates) and optimize for better results.
Collaborate with the marketing team on ABM strategies to drive lead generation.
Stay updated with industry trends and ensure best practices are followed in email marketing and automation.
Qualifications:
Proven experience in running and optimizing email automation campaigns using tools like Lemlist, Zoho, Mailchimp, Pardot, HubSpot.
Strong expertise in account-based marketing (ABM) strategies, integrating email automation to generate and nurture qualified leads.
Hands-on experience in creating effective drip campaigns and workflows for lead generation.
Excellent copywriting skills tailored to email marketing.
Ability to analyze data and continuously improve campaign performance.
If interested share your resume to dsyamanaboina@randomtrees.com
Only IT Sector candidates are applicable.
Experience 3-6 yrs
Budget: As per their experience level

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