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Email Marketing Specialist

2 months ago

Hyderabad, India HighRadius Full time

Manager, Campaign Management


  • Responsible for email marketing program development and execution to a defined list of B2B users in US/EMEA region
  • Understand technicalities and execute best practices for maintaining domain health. Need knowledge of domain verification, recommended send rate per domain and domain warm ups to ensure accurate email inbox placement
  • Includes segmentation, testing, and deployment, and continually evaluates these for improvements.
  • Collaborate with an array of cross-functional team members: Inbound Marketing team, creative massaging team and website & graphics team to connect the dots between our marketing automation platform and application support to execute the successful email campaigns
  • Troubleshoot technical issues related to HTML templates, responsive design, email testing, A/B testing, list segmentation and other aspects of email campaign execution.
  • Stay current with emerging best practices and understand basic metrics, including Landing page performance, email reply rates, click rates and UTM parameters.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Collaboration with content and demand gen teams to deploy best practices and optimize programs including lead management, infrastructure, and advanced functions
  • Work with stakeholders to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve email campaigns continuously.
  • Oversee data health and compliance with regional data privacy laws as well as manage data and automation practices to adhere to GDPR.


Requirements

  • Degree in marketing, communications, business, or related field.
  • 3-7 years of email marketing / related marketing tech experience.
  • 2+ years in marketing to B2B customers,
  • Desire for working in a fast-paced environment, comfort with change, and a willingness to roll up your sleeves and get the job done, whatever it takes
  • Experience with marketing automation platforms; certification is a plus.
  • Experience with customer relationship management platforms, salesforce preferred
  • Advanced Microsoft Office (Excel, Word).