Email Marketing Specialist
2 weeks ago
The role involves specialized expertise in the practices of ISP’s, black lists and other participants in the email deliverability cycle; hands-on technical ability in the use of tools for extracting and manipulating data such as spreadsheets, Unix command-line tools, and SQL; expert knowledge of special purpose deliverability monitoring tools; and experience with the human advocacy side of managing ISP and blacklist relationships.
Job Location:
Hyderabad (WFO)
Role & responsibilitiesKeep abreast of email marketing industry best practices and proactively apply knowledge.Knowledge of typical open rates standards by industry.Responsible for reviewing trends and disseminating key information to customers.Responsible for health of end to end mailing activitiesHad previously experience to work with SAS CI 360, SparkPost and 250 OK tools to optimize the performance of email delivery for various clients.Responsible for Email monitoring and mitigation, via SAS and SparkPost, including: Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)Investigations into any issue (blocks or spam foldering)Mitigation, including working with Sparkpost to produce resolution tickets to ISP- sMeetings to examine delivery practices with key staffProvision of status updates to the customer after each spot check and mitigationResponsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.Prepare presentations that document key learnings from test results.Execute campaign management and business process audits to determine factors affecting deliverability and reputation.Participate in business consultation meetings to promote more effective practices.Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campaigns in the future.Proactively investigate and manage issues affecting email deliverability.Create and deliver reports to demonstrate factors affecting deliverability and reputation.
Preferred candidate profileBachelor's degree, preferably in Business, Computer Science or related field3 to 6 years of relevant experience / knowledge in the following areas,Customer intelligenceCustomer acquisition, development and retention practicesCampaign planning, execution, segmentation and targeting techniquesEmail technology (prior experience in deliverability operations)Expert level knowledge of audience development through email platformsFamiliarity with the major ESPs, Google Analytics, and email analytics systems a mustPrevious experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges.Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.
Why Join Us?Impactful Work:
Play a pivotal role in safeguarding Karix's assets, data, and reputation in the industry.Tremendous Growth Opportunities:
Be part of a rapidly growing company in the telecom and CPaaS space, with opportunities for professional development.Innovative Environment:
Work alongside a world-class team in a challenging and fun environment, where innovation is celebrated.
Karix is an equal opportunity employer. We champion diversity and are committed to creating an inclusive environment for all employees.
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