Email Marketing Specialist

3 weeks ago


Hyderabad, Telangana, India Karix Full time
About the Role:

The Email Marketing Specialist will play a pivotal role in safeguarding Karix's assets, data, and reputation in the industry. This role involves specialized expertise in email deliverability, customer intelligence, and campaign planning. The ideal candidate will have a strong understanding of email marketing industry best practices and the ability to proactively apply knowledge to optimize email delivery performance.

Key Responsibilities:
  • Stay up-to-date with email marketing industry best practices and apply knowledge to optimize email delivery performance.
  • Review trends and disseminate key information to customers.
  • Responsible for the health of end-to-end mailing activities.
  • Investigate and manage issues affecting email deliverability.
  • Prepare presentations that document key learnings from test results.
  • Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
  • Participate in business consultation meetings to promote more effective practices.
  • Conduct monthly meetings with customers on 'Lessons Learned' from each campaign.
Preferred Candidate Profile:
  • Bachelor's degree in Business, Computer Science, or related field.
  • 3-6 years of relevant experience/knowledge in customer intelligence, customer acquisition, development, and retention practices.
  • Expert-level knowledge of audience development through email platforms.
  • Familiarity with major ESPs, Google Analytics, and email analytics systems.
  • Previous experience working with big four inbox providers on deliverability.
Why Join Us?

Karix is an equal opportunity employer. We champion diversity and are committed to creating an inclusive environment for all employees. Join us in a rapidly growing company in the telecom and CPaaS space, with opportunities for professional development and innovation.



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