Business Development Manager
2 weeks ago
Key Responsibilities: Business Development Manager
1. Business Development Strategy & Execution:
• Collaborate with the Regional Manager and Centre Managers to develop and execute region-specific business development strategies, focusing on high-potential local areas (e.g., tech parks, residential complexes, local offices, etc.).
• Create and implement tailored outreach programs for institutions, enterprises, and individuals within these regions to drive awareness and adoption of upGrad's programs.
2. Lead Generation & Market Penetration:
• Tech Parks & Corporate Hubs: Actively target and engage tech parks, innovation hubs, and other business districts to generate leads for both corporate upskilling programs and individual enrolments.
• Residential Apartments & Local Communities: Develop and implement targeted lead generation campaigns within residential areas, housing complexes, and gated communities to reach potential customers who may be interested in upskilling or study abroad programs.
• Community Engagement: Identify and network with local influencers, community groups, and associations to increase brand presence and encourage sign-ups for upGrad programs.
3. Institutional Partnerships:
• Build and maintain strong relationships with educational institutions (universities, colleges, schools) to foster collaboration and drive the adoption of upGrad's offerings.
• Engage with decision-makers in the education sector (e.g., administrators, faculty, career services) to introduce upGrad's programs and explore partnership opportunities.
4. Corporate Outreach:
• Identify potential corporate clients and HR departments interested in upskilling programs for their employees. Develop and pitch tailored corporate learning solutions.
• Work with corporate HR and L&D teams to structure upGrad’s offerings into training packages that meet their organizational needs.
5. BTL Marketing Activities:
• Plan and execute Below-The-Line (BTL) marketing campaigns such as targeted workshops, seminars, webinars, pop-up events, and interactive sessions to generate leads and increase customer engagement.
• Represent upGrad at career fairs, job expos, networking events, and local community gatherings to enhance brand visibility and foster relationships with potential clients.
6. Lead Qualification & Conversion:
• Engage with leads generated through outreach efforts and qualify them based on their needs, readiness to enroll, and alignment with upGrad’s programs.
• Provide personalized consultation to leads, guiding them through program options and facilitating the enrolment process in collaboration with the sales or enrolment teams.
7. Market Research & Feedback:
• Continuously monitor trends, competitor activities, and customer preferences to identify new business opportunities within your region.
• Collect customer feedback and insights to share with the marketing and product teams to enhance program offerings.
8. Reporting & Performance Tracking:
• Maintain a detailed database of interactions, meetings, and business development activities using CRM tools.
• Track and report key metrics such as lead generation numbers, conversion rates, partnerships, and revenue growth to the Regional Manager.
Qualifications and Skills:
• Experience: Minimum 7-8 years of experience in business development, sales, or marketing roles in the education, ed-tech, or corporate training sectors.
• Industry Knowledge: A good understanding of the study abroad and professional upskilling market, along with the ability to engage both academic institutions and corporate enterprises.
• Skills:
o Strong communication and interpersonal skills to build and nurture relationships.
o Ability to manage multiple business development initiatives simultaneously.
o Strategic thinking, problem-solving, and negotiation skills.
o Proficiency in CRM tools and Microsoft Office Suite.
o Familiarity with digital marketing techniques is a plus.
Personal Attributes:
• Proactive & Results-Oriented: Strong drive to meet targets and achieve measurable results.
• Customer-Centric: Ability to understand customer needs and translate them into business opportunities.
• Team Player: Ability to collaborate with cross-functional teams, including marketing, sales, and product development.
• Adaptability: Comfortable in a fast-paced, dynamic environment with shifting priorities.
• Passion for Education: A strong passion for education and helping individuals achieve their career aspirations.
Benefits:
• Competitive salary with performance-based incentives.
• Opportunities for professional development and growth within the organization.
• Collaborative and inclusive work environment.
• Health and wellness benefits.
• Flexible working arrangements and work-life balance initiatives.
Location: Mumbai, Bengaluru, Delhi, Hyderabad
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