Sales/marketing manager

2 weeks ago

Thāne, Maharashtra, India Union Living Full time
Industry: Hospitality / Co-Living Startup

Union Living is a premium co-living and hospitality brand redefining urban living for young professionals, corporates, and travelers. We offer not just accommodation, but a lifestyle—through vibrant communities, thoughtfully designed spaces, and curated events.

We're looking for a Marketing Manager who has previously worked in an agency environment, handling social media & brand strategy for multiple clients, and is now ready to bring that expertise in-house to build and scale Union Living's brand presence across digital, offline, and community channels.

Social Media & Brand Management

Own Union Living's brand voice across Instagram, LinkedIn, YouTube, and other relevant platforms.

Plan monthly content calendars, trend-jacking campaigns, and community-led content.

Collaborate with designers, photographers, and videographers to deliver high-quality creatives.

Marketing Strategy & Campaigns

Develop and implement integrated marketing strategies to build Union Living's presence across digital + offline channels.

Run paid performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) with clear ROI goals.

Identify brand collaboration opportunities with lifestyle, hospitality, and youth-centric brands.

Community Events & On-Ground Activation

Conceptualize and market resident community events (festivals, workshops, mixers, cultural nights).

Drive event visibility via social media, influencer tie-ups, and offline collaterals.

Partner with F&B, lifestyle, and entertainment brands to sponsor/co-host events.

Offline Marketing & Partnerships

Execute property branding (standees, posters, flyers, collaterals).

Explore co-branding and sponsorships to increase visibility.

Track campaign performance, event ROI, and brand engagement metrics.

3–5 years of experience in Marketing, preferably with agency experience handling social media + brand strategy for hospitality/lifestyle/youth brands.

~ Strong grasp of content creation, campaign planning, and digital marketing.

~ Hands-on experience with paid ads, influencer marketing, and community events.

~ Ownership of end-to-end brand marketing at a high-growth hospitality startup.

Opportunity to bring agency expertise in-house and create a lasting brand identity.

A fast-paced, high-energy environment with events, travel, and brand collaborations.

Growth opportunities into leadership roles as the company expands.

#If you've built brands at an agency and are now ready to take charge of one from the inside – this role is for you

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