Marketing Manager

Job Overview:

We are seeking an experienced Marketing Manager to drive the marketing strategy for our fintech

organization. The ideal candidate should have a strong understanding of the fintech landscape,

digital marketing trends and the ability to craft strategies that drive business growth, customer

engagement and brand awareness. The role requires a leader who can drive marketing initiatives,

develop campaigns and collaborate cross-functionally to align with business goals.

Requirements

Key Responsibilities:

1. Marketing Strategy & Planning:

• Develop and execute the overall marketing strategy to drive growth, acquisition, and

retention of customers in line with business objectives.

• Identify new growth opportunities in the fintech sector and align marketing efforts to

capitalize on them.

• Lead the development of a strategic roadmap for brand positioning, product marketing and

customer engagement across multiple channels.

• Align marketing strategies with sales and business development goals to ensure consistency

and synergy.

2.Digital Marketing & Campaigns:

• Drive digital marketing initiatives across various platforms, including social media, email,

SEO/SEM, and content marketing, to improve online visibility and customer acquisition.

• Lead and manage the team to create targeted marketing campaigns, focusing on customer

centric solutions and innovative approaches.
•

Use analytics and customer insights to refine marketing tactics and improve the effectiveness

of campaigns.

• Oversee the creation of content, including blogs, videos, whitepapers, and case studies, to

engage and educate target audiences.

3.Brand Building & Public Relations:

• Build and enhance the company's brand presence within the fintech industry, ensuring

consistency across all marketing and communication channels.

• Manage public relations efforts to maintain a positive image, enhance brand reputation, and

handle crisis communication if needed.

•Foster relationships with media outlets, influencers, and industry experts to position the

company as a thought leader in the fintech space.

4.Product Marketing :

• Collaborate with the product and sales teams to develop product marketing strategies that

clearly define value propositions for new and existing fintech solutions.

• Work with cross-functional teams to launch new products and features, ensuring they are

aligned with market demands and communicated effectively to customers.

• Develop competitive positioning strategies by conducting market research and customer

analysis

5.Customer Acquisition & Retention :

• Lead initiatives to acquire new customers while maintaining a strong focus on customer

retention through loyalty programs, engagement campaigns, and personalized marketing.

• Develop and optimize customer journeys, ensuring touchpoints are consistent and

personalized based on customer needs.

• Utilize customer data to segment audiences and develop targeted marketing strategies that

address specific customer pain points.

6. Data-Driven Decision Making:

• Analyse and report on marketing performance metrics (ROI, customer acquisition cost,

customer lifetime value) and use data to optimize campaigns

• Leverage customer insights and fintech market trends to continuously improve marketing

strategies and drive decision-making

• Oversee market research to stay updated on industry trends, competitor activities, and

customer needs.

7.Collaboration & Stakeholder Management:

• Encourage a culture of innovation and excellence within the team, driving creative solutions

to complex marketing challenges.

• Collaborate with internal teams such as product, sales, technology, and customer support to

ensure marketing activities are aligned with business goals.

• Manage relationships with external agencies, vendors, and partners to ensure successful

delivery of marketing campaigns and initiatives.
•

Report regularly to the CEO and leadership team on the progress of marketing initiatives,

campaign performance, and key strategic updates.

Key Skills & Qualifications:

• Experience: 3+ years of experience in marketing

• Background: Bachelor's or Master's degree in Marketing, Business,

Communications, or a related field

• Industry Knowledge: Good understanding of the fintech landscape, including digital

payments, lending, blockchain, and other financial technologies

• Digital Expertise - Strong grasp of digital marketing strategies including social media,

SEO/SEM, email marketing, and content marketing

• Analytical Skills: Ability to use data and metrics to measure performance, optimize

campaigns, and report on marketing ROI.

• Communication - Excellent verbal and written communication skills, with the ability to

articulate complex ideas and strategies clearly.

• Project Management - Strong organizational skills and the ability to manage multiple projects

simultaneously in a fast-paced environment.

Benefits

Preferred Skill :

• Experience with marketing automation tools (e.g., HubSpot, Marketo), CRM systems and

content marketing.

• Familiarity with financial regulations and compliance marketing within the fintech space.