Acquisition Marketing Manager

2 days ago


Cochin, Kerala, India AngelandGenie Full time
User Acquisition Specialist (Mobile Games) CTC- Upto25lpa

Experience-4-10yrs

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs .

Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.

Implement structured A/B tests for campaigns, audiences, and creatives.

Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).

Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks .

Calculate breakeven points and model projected LTV/ROI by user cohorts.

Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.

Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement .

Collaborate with CRM and product teams to connect UA with retention and monetization strategies .

Creative

Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).

Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.

Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.

Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.

Establish creative refresh cycles and rotation strategies to combat ad fatigue.

Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.

Collaboration & Operations

Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).

Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness.

Share insights and recommendations with stakeholders to influence product and marketing decisions.

4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).

~ Proven expertise with major ad platforms ( Meta, Google Ads, TikTok, ASA ).

~ Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.

~ Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.

~ Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).

~

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