Brand Manager

3 days ago


Bengaluru, India CeeQ Full time

We seek a Brand Specialist(Brand Strategy and digital marketing) for a D2C brand in Bengaluru.Job ResponsibilitiesBrand Strategy & Positioning• Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for Brands' innovations & future innovations• Define brand positioning, messaging, and visual identity in collaboration with cross-functional teams.• Monitor market trends, competitor activities, and consumer insights to ensure the brand remains innovative and relevant.Creative Ideation & Campaign Development• Lead the creative development process from ideation to execution across all marketing channels (digital, social, print, events, and more).• Develop innovative marketing campaigns that resonate with our target audience• Collaborate with creative agencies and internal teams to produce compelling creative assets.Digital Marketing & Omni-Channel Brand Building• Own the digital marketing strategy and execution across all channels, including D2C, Amazon, Flipkart, Q-commerce, and Retail.• Develop and execute digital campaigns that drive customer acquisition and brand building, using SEO, SEM, social media, email marketing, and content marketing.• Analyse performance metrics across digital channels and adjust strategies to optimise ROI (in partnership with the performance marketing team)• Ensure consistent brand messaging and visual identity across all digital touchpoints.End-to-End Execution & Innovation• Oversee the planning, execution, and performance measurement of all marketing initiatives.• Ensure timely delivery and consistent quality of all marketing projects while managing budgets and resources.Cross-Functional Collaboration & Leadership• Work closely with Product, Sales, and R&D teams to ensure marketing strategies align with business goals.• Provide regular updates and insights on campaign performance to the leadership team.Analytics & Reporting• Develop and implement key performance metrics to measure the effectiveness of marketing initiatives.• Present regular reports on campaign performance, market insights, and new opportunities to stakeholders.The ideal candidate• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred.• 2-7 years of progressive marketing experience with a strong track record in brand strategy, digital marketing, creative campaign development, and new product innovation.(People planning to switch or from good colleges are welcome to apply without relevant experience)• Experience in consumer products, FMCG, health & wellness, or nutritionsectors are highly desirable.• Proven experience managing multi-channel marketing campaigns and working with external creative agencies.• Demonstrated expertise in digital marketing across eCommerce platforms (D2C, Amazon, Flipkart, Q-commerce) and Retail environments.


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