Brand Manager

Location: Bangalore, IndiaAbout the RoleWe're seeking a strategic Brand Manager to elevate CoffeeBeans as the premier partner for data-to-AI transformation. This role focuses on building brand equity, thought leadership, and creating a compelling narrative that resonates with clients, employees, and the technology ecosystem—measured by brand strength and reputation, not MQL targets.Key ResponsibilitiesBrand Strategy & PositioningDevelop and execute brand strategy positioning CoffeeBeans as the go-to AI readiness partnerEvolve our narrative around "No AI Without Data. No Data Without Platform" philosophyCreate and enforce brand guidelines across all touchpointsMonitor brand health metrics and develop premium market positioning strategiesDigital Brand PresenceOversee digital brand presence across web and social platforms (LinkedIn, Twitter, GitHub)Partner with teams to ensure website reflects our technical sophisticationCreate thought leadership content showcasing expertise without direct sellingDevelop consistent visual and verbal identity across channelsEmployee Brand AdvocacyBuild internal brand pride through engagement initiatives and storytellingCreate programs turning employees into brand ambassadorsDevelop internal communications reinforcing culture and valuesDesign recognition programs aligned with brand valuesTalent Brand DevelopmentPosition CoffeeBeans as employer of choice in data/AI spaceCreate compelling employer brand content for professional platformsPartner with HR on campus engagement strategiesHighlight our evolution from product company to trusted consulting partnerThought Leadership & Industry PresenceEstablish executives as thought leaders through speaking opportunitiesDevelop thought leadership calendar on AI readiness and data foundationsCreate flagship brand moments through events, workshops, and webinarsBuild relationships with industry analysts and mediaBrand Partnerships & MeasurementDevelop co-branding strategies with technology partners (Databricks, Snowflake, AWS, Google Cloud)Track brand KPIs: awareness, perception, preference (not MQLs)Conduct brand health studies and competitive analysisMeasure employee satisfaction and premium pricing correlationRequired QualificationsEducation & ExperienceBachelor's degree in Marketing, Communications, or related field; MBA preferred6+ years brand management experience in B2B technology/consultingProven track record building and elevating technology brandsExperience with brand transformations or repositioningCore SkillsAdvanced PowerPoint/Presentation Skills - This is critical. Ability to create compelling, visually sophisticated presentations that reflect our technical excellenceStrong storytelling abilities to translate technical capabilities into inspiring narrativesDeep understanding of brand strategy and equity principlesExperience in technology/data/AI ecosystemDigital marketing expertise focused on brand building vs. performance marketingTools & Platforms ProficiencyEssential:Microsoft PowerPoint (advanced skills mandatory) + Pitch/Beautiful.aiLinkedIn Campaign Manager, Google AnalyticsBrand monitoring tools (Brandwatch, Mention)Social media management (Hootsuite, Sprout Social)Design tools (Figma, Canva, Adobe Creative Cloud)CMS platforms (WordPress, Webflow, Framer)Important:Employee advocacy platforms (Bambu, EveryoneSocial)Webinar platforms (Zoom Webinar, ON24)Analytics tools (Tableau, Power BI)Project management (Asana, Notion)Brand tracking and social listening toolsPersonal AttributesStrategic thinker understanding long-term brand valuePassionate about technology's transformative potentialCollaborative leader who influences without authorityCreative problem solver with attention to detailPatient builder who understands brand equity takes time