Bloop Communications | Digital Marketing Specialist
6 days ago
Employment Type: Full-Time
Job Summary:
We are looking for an experienced Digital Marketing Specialist with advanced expertise in Meta Business (Facebook/Instagram Ads) and Google PPC . The ideal candidate should also have a strong understanding of eCommerce platforms like Shopify and WooCommerce , as well as hands-on experience with CMS management to make websites sales-ready. This role requires proficiency in email marketing , WhatsApp marketing , and other sales channels. The ideal candidate will excel at creating high-converting ad creatives, providing content strategy, and collaborating with cross-functional teams.
Key Responsibilities:
Meta Business & Google PPC Expertise:
Plan, execute, and optimize Meta (Facebook/Instagram) Ads and Google PPC campaigns.
Analyze ad performance and implement strategies to improve ROAS and conversion rates.
Manage budgets effectively to maximize lead generation and eCommerce sales.
eCommerce & CMS Management:
Work with Shopify and WooCommerce platforms to ensure seamless integration for sales funnels.
Optimize websites for conversions using CMS tools and coordination with developers, ensuring a high level of user experience (UX) and sales readiness.
Sales Channels & Automation:
Develop and execute strategies for email marketing , WhatsApp marketing , and SMS campaigns .
Implement marketing automation workflows to nurture leads and drive conversions.
Ad Creatives & Communication:
Provide strategic content ideas and collaborate with copywriters and designers to create high-impact ad creatives.
Ensure all creatives align with brand messaging and are optimized for target audiences.
Content Strategy & Collaboration:
Develop content strategies that support digital marketing efforts and sales objectives.
Collaborate with the content and design teams to create engaging campaigns across multiple channels.
AI & Prompt Engineering:
Utilize AI tools like ChatGPT to generate content ideas, assist with ad copy, and enhance automation workflows.
Demonstrate high-level proficiency in prompt engineering to optimize content and ad outputs using AI tools.
Key Requirements:
Proven experience (5+ years) in digital marketing with a focus on Meta Business and Google PPC .
Strong working knowledge of Shopify , WooCommerce , and CMS tools.
Hands-on experience in email marketing , WhatsApp marketing , and integrating multiple sales channels.
Expertise in ad creative strategy , working with cross-functional teams (designers, copywriters).
High proficiency in using AI tools like ChatGPT and expertise in prompt engineering .
Analytical mindset with strong abilities to interpret data and optimize for performance.
Experience with marketing automation platforms and tools like Mailchimp , Klaviyo , etc.
Excellent communication, collaboration, and time management skills.
Preferred Qualifications:
Certification in Google Ads and Facebook Blueprint .
Experience with conversion rate optimization (CRO) .
Why Join Us?
Work with a dynamic and forward-thinking team.
Opportunity to work on exciting eCommerce projects.
A chance to grow your skills in AI-driven marketing strategies.
If you're a creative, analytical, and results-oriented digital marketer ready to take on exciting challenges, we want to hear from you
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