Bloop Communications | Digital Marketing Specialist
1 week ago
Full-Time
Job Summary:
We are looking for an experienced
Digital Marketing Specialist
with advanced expertise in
Meta Business (Facebook/Instagram Ads)
and
Google PPC . The ideal candidate should also have a strong understanding of eCommerce platforms like
Shopify
and
WooCommerce , as well as hands-on experience with CMS management to make websites sales-ready. This role requires proficiency in
email marketing ,
WhatsApp marketing , and other sales channels. The ideal candidate will excel at creating high-converting ad creatives, providing content strategy, and collaborating with cross-functional teams.
Key Responsibilities:
Meta Business & Google PPC Expertise:Plan, execute, and optimize Meta (Facebook/Instagram) Ads and Google PPC campaigns.Analyze ad performance and implement strategies to improve ROAS and conversion rates.Manage budgets effectively to maximize lead generation and eCommerce sales.eCommerce & CMS Management:Work with
Shopify
and
WooCommerce
platforms to ensure seamless integration for sales funnels.Optimize websites for conversions using CMS tools and coordination with developers, ensuring a high level of user experience (UX) and sales readiness.Sales Channels & Automation:Develop and execute strategies for
email marketing ,
WhatsApp marketing , and
SMS campaigns .Implement marketing automation workflows to nurture leads and drive conversions.Ad Creatives & Communication:Provide strategic content ideas and collaborate with copywriters and designers to create high-impact ad creatives.Ensure all creatives align with brand messaging and are optimized for target audiences.Content Strategy & Collaboration:Develop content strategies that support digital marketing efforts and sales objectives.Collaborate with the content and design teams to create engaging campaigns across multiple channels.AI & Prompt Engineering:Utilize AI tools like
ChatGPT
to generate content ideas, assist with ad copy, and enhance automation workflows.Demonstrate high-level proficiency in
prompt engineering
to optimize content and ad outputs using AI tools.
Key Requirements:
Proven experience (5+ years) in
digital marketing
with a focus on
Meta Business
and
Google PPC .Strong working knowledge of
Shopify ,
WooCommerce , and CMS tools.Hands-on experience in
email marketing ,
WhatsApp marketing , and integrating multiple sales channels.Expertise in
ad creative strategy , working with cross-functional teams (designers, copywriters).High proficiency in using
AI tools
like ChatGPT and expertise in
prompt engineering .Analytical mindset with strong abilities to interpret data and optimize for performance.Experience with marketing automation platforms and tools like
Mailchimp ,
Klaviyo , etc.Excellent communication, collaboration, and time management skills.
Preferred Qualifications:
Certification in
Google Ads
and
Facebook Blueprint .Experience with
conversion rate optimization (CRO) .
Why Join Us?
Work with a dynamic and forward-thinking team.Opportunity to work on exciting eCommerce projects.A chance to grow your skills in AI-driven marketing strategies.
If you're a creative, analytical, and results-oriented digital marketer ready to take on exciting challenges, we want to hear from you
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