Digital marketing specialist

6 days ago

Ahmedabad, India Bloop Communications Full time
Digital Marketing Specialist (Meta Business & Google PPC Expert)
Employment Type:  Full-Time
Job Summary:
We are looking for an experienced  Digital Marketing Specialist  with advanced expertise in  Meta Business (Facebook/Instagram Ads)  and  Google PPC. The ideal candidate should also have a strong understanding of e Commerce platforms like  Shopify  and  Woo Commerce , as well as hands-on experience with CMS management to make websites sales-ready. This role requires proficiency in  email marketing ,  Whats App marketing , and other sales channels. The ideal candidate will excel at creating high-converting ad creatives, providing content strategy, and collaborating with cross-functional teams.
Key Responsibilities:
Meta Business & Google PPC Expertise:
Plan, execute, and optimize Meta (Facebook/Instagram) Ads and Google PPC campaigns.
Analyze ad performance and implement strategies to improve ROAS and conversion rates.
Manage budgets effectively to maximize lead generation and e Commerce sales.
e Commerce & CMS Management:
Work with  Shopify  and  Woo Commerce  platforms to ensure seamless integration for sales funnels.
Optimize websites for conversions using CMS tools and coordination with developers, ensuring a high level of user experience (UX) and sales readiness.
Sales Channels & Automation:
Develop and execute strategies for  email marketing ,  Whats App marketing , and  SMS campaigns.
Implement marketing automation workflows to nurture leads and drive conversions.
Ad Creatives & Communication:
Provide strategic content ideas and collaborate with copywriters and designers to create high-impact ad creatives.
Ensure all creatives align with brand messaging and are optimized for target audiences.
Content Strategy & Collaboration:
Develop content strategies that support digital marketing efforts and sales objectives.
Collaborate with the content and design teams to create engaging campaigns across multiple channels.
AI & Prompt Engineering:
Utilize AI tools like  Chat GPT  to generate content ideas, assist with ad copy, and enhance automation workflows.
Demonstrate high-level proficiency in  prompt engineering  to optimize content and ad outputs using AI tools.
Key Requirements:
Proven experience (5+ years) in  digital marketing  with a focus on  Meta Business  and  Google PPC.
Strong working knowledge of  Shopify ,  Woo Commerce , and CMS tools.
Hands-on experience in  email marketing ,  Whats App marketing , and integrating multiple sales channels.
Expertise in  ad creative strategy , working with cross-functional teams (designers, copywriters).
High proficiency in using  AI tools  like Chat GPT and expertise in  prompt engineering.
Analytical mindset with strong abilities to interpret data and optimize for performance.
Experience with marketing automation platforms and tools like  Mailchimp ,  Klaviyo , etc.
Excellent communication, collaboration, and time management skills.
Preferred Qualifications:
Certification in  Google Ads  and  Facebook Blueprint.
Experience with  conversion rate optimization (CRO).
Why Join Us?
Work with a dynamic and forward-thinking team.
Opportunity to work on exciting e Commerce projects.
A chance to grow your skills in AI-driven marketing strategies.
If you're a creative, analytical, and results-oriented digital marketer ready to take on exciting challenges, we want to hear from you

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