Digital Marketing Specialist

1 week ago

Ahmedabad, India Bloop Communications Full time

Digital Marketing Specialist (Meta Business & Google PPC Expert)

Employment Type: Full-Time


Job Summary:


We are looking for an experienced Digital Marketing Specialist with advanced expertise in Meta Business (Facebook/Instagram Ads) and Google PPC. The ideal candidate should also have a strong understanding of eCommerce platforms like Shopify and WooCommerce, as well as hands-on experience with CMS management to make websites sales-ready. This role requires proficiency in email marketing, WhatsApp marketing, and other sales channels. The ideal candidate will excel at creating high-converting ad creatives, providing content strategy, and collaborating with cross-functional teams.


Key Responsibilities:


  1. Meta Business & Google PPC Expertise:
  • Plan, execute, and optimize Meta (Facebook/Instagram) Ads and Google PPC campaigns.
  • Analyze ad performance and implement strategies to improve ROAS and conversion rates.
  • Manage budgets effectively to maximize lead generation and eCommerce sales.
  1. eCommerce & CMS Management:
  • Work with Shopify and WooCommerce platforms to ensure seamless integration for sales funnels.
  • Optimize websites for conversions using CMS tools and coordination with developers, ensuring a high level of user experience (UX) and sales readiness.
  1. Sales Channels & Automation:
  • Develop and execute strategies for email marketing, WhatsApp marketing, and SMS campaigns.
  • Implement marketing automation workflows to nurture leads and drive conversions.
  1. Ad Creatives & Communication:
  • Provide strategic content ideas and collaborate with copywriters and designers to create high-impact ad creatives.
  • Ensure all creatives align with brand messaging and are optimized for target audiences.
  1. Content Strategy & Collaboration:
  • Develop content strategies that support digital marketing efforts and sales objectives.
  • Collaborate with the content and design teams to create engaging campaigns across multiple channels.
  1. AI & Prompt Engineering:
  • Utilize AI tools like ChatGPT to generate content ideas, assist with ad copy, and enhance automation workflows.
  • Demonstrate high-level proficiency in prompt engineering to optimize content and ad outputs using AI tools.


Key Requirements:


  • Proven experience (5+ years) in digital marketing with a focus on Meta Business and Google PPC.
  • Strong working knowledge of Shopify, WooCommerce, and CMS tools.
  • Hands-on experience in email marketing, WhatsApp marketing, and integrating multiple sales channels.
  • Expertise in ad creative strategy, working with cross-functional teams (designers, copywriters).
  • High proficiency in using AI tools like ChatGPT and expertise in prompt engineering.
  • Analytical mindset with strong abilities to interpret data and optimize for performance.
  • Experience with marketing automation platforms and tools like Mailchimp, Klaviyo, etc.
  • Excellent communication, collaboration, and time management skills.


Preferred Qualifications:


  • Certification in Google Ads and Facebook Blueprint.
  • Experience with conversion rate optimization (CRO).


Why Join Us?


  • Work with a dynamic and forward-thinking team.
  • Opportunity to work on exciting eCommerce projects.
  • A chance to grow your skills in AI-driven marketing strategies.


If you're a creative, analytical, and results-oriented digital marketer ready to take on exciting challenges, we want to hear from you

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