Area Sales Manager

About WTF Gyms Witness The Fitness (WTF) is India’s most advanced tech-enabled fitness ecosystem, transforming how gyms operate through automation, data intelligence, and AI-driven member experiences. We currently manage 50+ gyms across Delhi-NCR and are expanding rapidly toward a national footprint.This role represents the second line of leadership within WTF’s gym management hierarchy. As an Area Sales & Operations Manager , you will directly drive sales, renewals, and revenue performance across a defined cluster of gyms (typically 20–25 locations) while ensuring operational excellence and SOP compliance.Position Overview The Area Sales & Operations Manager is responsible for ensuring consistent revenue growth, renewals, and operational discipline across all assigned gyms. The role demands daily on-ground presence, data-driven decision-making, and the ability to lead multiple teams, including front-desk executives, trainers, and fitness managers.You will report directly to the Regional Manager (Top Boss) and act as the bridge between central management and gym-level execution teams.Key Responsibilities (KRAs)1. Sales and Revenue Management Own monthly revenue and renewal targets across assigned gyms.Drive daily, weekly, and monthly sales performance through disciplined lead follow-ups and team monitoring.Review membership funnel metrics including walk-ins, trials, conversions, renewals, and upsells.Implement revenue campaigns, limited-time offers, and festive promotions in coordination with the central marketing and performance team.Ensure that all FDs and trainers understand and execute their individual daily sales targets.Conduct weekly revenue review meetings with gym managers and front-desk teams.2. Renewal and Retention Maintain a minimum of 80% member renewal rate across gyms.Ensure proactive engagement with expiring members (D-30, D-15, D-7 cycles).Track renewal communication via WhatsApp, calls, and in-person meetings to ensure timely conversions.Identify high-value clients and create personalized retention strategies.3. Operational Management Maintain daily operational discipline in all gyms including attendance, cleanliness, and member experience.Ensure adherence to gym SOPs related to opening/closing, check-in/out, and shift transitions.Conduct surprise audits to check process compliance, sales behavior, and overall brand presentation.Resolve escalations related to staff behavior, refunds, or customer grievances within 24 hours.4. Team Leadership and Development Directly manage 10–15 front-desk executives and fitness managers under your cluster.Coach and train the on-ground team on sales communication, professionalism, and upselling techniques.Identify underperforming staff and execute corrective actions through coaching, retraining, or replacement.Foster a culture of ownership, accountability, and high energy in every gym.5. Data and Reporting Review and update revenue, renewal, and attendance dashboards daily.Use WTF CRM and internal dashboards to monitor real-time lead conversion and sales progress.Maintain structured weekly reporting to the Regional Manager with actionable insights.Analyze gym-wise performance data to identify gaps and plan interventions.6. Brand Compliance and Customer Experience Ensure every gym maintains brand presentation standards as defined by WTF guidelines.Guarantee 5-star member experience across all touchpoints – sales, check-in, trainer interaction, and facility quality.Ensure NPS (Net Promoter Score) and feedback ratings remain consistently high.7. Expansion and Support Support the opening of new gyms within your assigned region by hiring, training, and setting up processes.Work with central teams during acquisitions or transitions to ensure operational readiness from Day 1.KPIs and MetricsMonthly revenue target achievement: 100% across all gyms.Renewal rate: Minimum 80%.Average PT revenue per trainer: ₹40,000 or higher.Attendance and SOP compliance: 95% or higher.Average transformations per gym: Minimum 10 per month.Turnaround time for escalations: Less than 24 hours.Ideal Candidate Profile 3–7 years of experience in fitness, retail, or hospitality sales and operations.Proven ability to manage multi-location operations with large on-ground teams.Strong communication, leadership, and performance-driven mindset.Data-oriented, comfortable using dashboards and CRM systems.Energetic and self-motivated individual with hands-on execution capability.Prior experience with brands like Cult.Fit, Anytime Fitness, Gold’s Gym, or retail chains preferred.Compensation Salary Range: ₹50,000 – ₹80,000 per month (based on experience and performance).Incentives: Monthly revenue-linked bonuses and cluster-level performance rewards.Growth Path High performers in this role will be eligible for elevation to Regional Manager (Top Boss) positions within 6–12 months based on results and leadership capability.