Performance Marketer – Google

7 days ago

Delhi, India Lotus Interworks Full time

Job Title:Performance Marketer – Google & Meta Ads | SMB FocusedShift:7 PM – 4 AM ISTLocation:Remote (India)Job Description:We are looking for aPerformance Marketerwith hands-on expertise inGoogle Ads (Performance Max)andMeta Ads campaigns , with a proven record of generating leads for SMBs in North America.You must know how tolaunch, test, optimize, and scale campaignswith a numbers-first mindset. Your main KPI isperformance — real leads, real ROAS, real revenue.Key Responsibilities:Strategically launch and manageGoogle Performance MaxandMeta AdscampaignsTarget local and regionalSMBs in the USAUse atest-and-scale approach— build hypotheses, validate with data, scale winnersOptimize campaign structure, creative assets, ad copy, audience signals, and bidding strategiesProvide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)Own campaign performance — be responsible for hittinglead and sales KPIsCoordinate with internal sales/marketing teams on alignment andlanding page optimizationYou Must Have:Mandatory Google and Meta Ads CertificationProven experience runningGoogle Performance MaxandMeta Ads campaignsfor SMBsStrong understanding ofNorth American SMB segmentsand customer behaviorAbility to set upconversion tracking, first-party audience signals, and campaign structurefor maximum performanceExpertise inlead generation, ROAS optimization, and budget scalingStrong communication,English proficiency , and ownership of results

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