Performance Marketer

7 days ago

Delhi, India Lotus Interworks Full time

Job Title:Performance Marketer - Google Ads | SMB FocusedShift:7 PM – 4 AM ISTLocation:Remote (India)Job Description:We are looking for aGoogle Ads Campaign Managerwith hands-on expertise inPerformance Max campaignsand a proven record of generating leads for SMBs in North America.You must know how tolaunch, test, optimize, and scale campaignswith a numbers-first mindset. Your main KPI is performance —real leads, real ROAS, real revenue.Key Responsibilities:Strategically launch and manageGoogle Performance Max campaignsTarget local and regional SMBs in the USAUse atest-and-scale approach— build hypotheses, validate with data, scale winnersOptimize campaign structure, creative assets, ad copy, audience signals, and bidding strategiesProvideweekly reportsand actionable insights (CPC, CPL, ROAS, lead quality, etc.)Own campaign performance— be responsible for hitting lead and sales KPIsCoordinate with internal sales/marketing teams on alignment and landing page optimizationYou Must Have:Mandatory Google Ads CertificationProven experience runningPerformance Max campaignsfor SMBsStrong understanding ofNorth American SMB segmentsand customer behaviorAbility to set upconversion tracking, first-party audience signals, and campaign structurefor max performanceExpertise inlead generation, ROAS optimization, and scaling budgetStrong communication,English proficiency , and ownership of resultsSeniority Level:Mid-Senior levelIndustry:Software Development | IT Services and Consulting | Business ConsultingEmployment Type:Full-timeJob Functions:Advertising | Sales | Business DevelopmentSkills:Google Ads Certification ✅ | Campaign Management | SMB Targeting | Advertising | Lead Generation | Performance Marketing | ROAS | Budget Scaling | KPIs

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