Performance Marketing Executive

5 days ago

Nirman Vihar Delhi Delhi, India chawla jewellers pvt ltd Full time

**About Us**

Right Gold Private Limited is a growing brand in the jewellery retail industry with our flagship brands **Right Gold** & **Secret Sparkle**. We are expanding our digital marketing team and looking for a sharp, results-driven **Performance Marketing Executive** to manage and scale our paid campaigns across Meta and Google platforms.

**Key Responsibilities**
- Plan, create, and execute performance-driven ad campaigns on **Meta Ads (Facebook & Instagram)** and **Google Ads (Search, Display, YouTube)**.
- Monitor and optimize campaigns for **lead generation, ROAS, and cost efficiency**.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Write and test ad copies, creatives, and A/B variations to improve **CTR & conversions**.
- Track, analyze, and report campaign performance using **Google Analytics, Meta Business Suite, and other tracking tools**.
- Manage daily budgets, bid strategies, and targeting to maximize **ROI**.
- Stay updated with **latest trends, algorithm updates, and best practices** in performance marketing.
- Collaborate with creative and sales teams to align ads with business goals.

**Requirements**:

- Proven experience in running and scaling **Meta Ads & Google Ads campaigns**.
- Strong understanding of **CPC, CPM, CTR, Conversion Rate, CPA, ROAS**.
- Hands-on experience with **Google Analytics, Tag Manager, and Pixel setup**.
- Ability to create engaging ad copies & visuals (**basic Canva knowledge a plus**).
- Strong analytical skills & ability to make data-driven decisions.
- **2-3 years of experience** in performance marketing / lead generation campaigns.

**Preferred Qualifications**
- Experience in **retail / jewellery / luxury / e-commerce industry**.
- Google Ads or Meta Ads Certification.
- Knowledge of **remarketing & automation strategies**.

Pay: ₹30,000.00 - ₹80,000.00 per month

**Benefits**:

- Provident Fund

**Language**:

- English (preferred)

Work Location: In person

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