Performance Marketing Executive

2 weeks ago

Nirman Vihar Delhi Delhi, India chawla jewellers pvt ltd Full time ₹ 24,00,000 - ₹ 48,00,000 per year

About Us

Right Gold Private Limited is a growing brand in the jewellery retail industry with our flagship brands Right Gold & Secret Sparkle. We are expanding our digital marketing team and looking for a sharp, results-driven Performance Marketing Executive to manage and scale our paid campaigns across Meta and Google platforms.

Key Responsibilities

  • Plan, create, and execute performance-driven ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
  • Monitor and optimize campaigns for lead generation, ROAS, and cost efficiency.
  • Conduct keyword research, audience segmentation, and competitor analysis.
  • Write and test ad copies, creatives, and A/B variations to improve CTR & conversions.
  • Track, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other tracking tools.
  • Manage daily budgets, bid strategies, and targeting to maximize ROI.
  • Stay updated with latest trends, algorithm updates, and best practices in performance marketing.
  • Collaborate with creative and sales teams to align ads with business goals.

Requirements

  • Proven experience in running and scaling Meta Ads & Google Ads campaigns.
  • Strong understanding of CPC, CPM, CTR, Conversion Rate, CPA, ROAS.
  • Hands-on experience with Google Analytics, Tag Manager, and Pixel setup.
  • Ability to create engaging ad copies & visuals (basic Canva knowledge a plus).
  • Strong analytical skills & ability to make data-driven decisions.
  • 2–3 years of experience in performance marketing / lead generation campaigns.

Preferred Qualifications

  • Experience in retail / jewellery / luxury / e-commerce industry.
  • Google Ads or Meta Ads Certification.
  • Knowledge of remarketing & automation strategies.

Job Type: Full-time

Pay: ₹30, ₹80,000.00 per month

Benefits:

  • Provident Fund

Language:

  • English (Preferred)

Work Location: In person

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