Performance Marketer

3 days ago

Delhi, India Lotus Interworks Full time

Job Title: Performance Marketer - Google Ads | SMB FocusedShift: 7 PM – 4 AM ISTLocation: Remote (India)Job Description:We are looking for a Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven record of generating leads for SMBs in North America.You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance — real leads, real ROAS, real revenue.Key Responsibilities:- Strategically launch and manage Google Performance Max campaigns- Target local and regional SMBs in the USA- Use a test-and-scale approach — build hypotheses, validate with data, scale winners- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies- Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)- Own campaign performance — be responsible for hitting lead and sales KPIs- Coordinate with internal sales/marketing teams on alignment and landing page optimizationYou Must Have:- Mandatory Google Ads Certification- Proven experience running Performance Max campaigns for SMBs- Strong understanding of North American SMB segments and customer behavior- Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance- Expertise in lead generation, ROAS optimization, and scaling budget- Strong communication, English proficiency, and ownership of resultsSeniority Level: Mid-Senior levelIndustry: Software Development | IT Services and Consulting | Business ConsultingEmployment Type: Full-timeJob Functions: Advertising | Sales | Business DevelopmentSkills:Google Ads Certification ✅ | Campaign Management | SMB Targeting | Advertising | Lead Generation | Performance Marketing | ROAS | Budget Scaling | KPIs

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