Google & Performance Marketing Expert

2 days ago

Pitampura Delhi Delhi, India Square bubbles Full time

**Location**: Pitampura, Delhi

**Department**: Marketing

**Job Type**: Full-Time

Job Summary:
Key Responsibilities:

- **Google Ads Management**:

- Develop, implement, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video, and App campaigns).
- Conduct keyword research, ad copy creation, and bid management to maximize ROI.
- Perform A/B testing to optimize ad performance.
- **Conversion Events Setup**:

- Set up and manage conversion events in Google Analytics and Google Ads.
- Track and analyze conversion data to measure campaign effectiveness.
- **Website Performance Tracking**:

- Monitor website performance using Google Analytics and other relevant tools.
- Ensure website tracking is in accordance with Google parameters and best practices.
- Identify areas for improvement and implement changes to enhance website performance.
- **Keyword Research and SEO Planning**:

- Conduct comprehensive keyword research to identify high-performing keywords for SEO and PPC campaigns.
- Collaborate with the SEO team to develop and execute keyword strategies that align with business goals.
- Continuously monitor and adjust keyword strategies based on performance data.
- **Performance Marketing**:

- Plan, execute, and optimize performance marketing campaigns across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Utilize data analytics to track, measure, and optimize campaign performance.
- **Collaboration**:

- Work closely with the content, design, and product teams to develop compelling ad creatives and landing pages.
- Stay updated with industry trends and best practices to maintain a competitive edge.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in Google Ads and performance marketing.
- Proven track record of managing successful PPC and performance marketing campaigns.
- Strong understanding of SEO, SEM, and digital marketing best practices.
- Proficiency in Google Analytics, Google Ads, and other relevant tools.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills and attention to detail.
- Excellent communication and collaboration skills.

Preferred Skills:

- Google Ads Certification.
- Experience with other digital marketing platforms (e.g., Bing Ads, Amazon Advertising).
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
- Experience in e-commerce or B2B marketing.

**Benefits**:

- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- Flexible working hours and remote work options.
- Professional development opportunities.
- A vibrant and inclusive company culture.

**Job Types**: Full-time, Permanent

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

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