Senior Brand Manager

8 hours ago

Kolkata, West Bengal, India Nestasia Full time
Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.

PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)

DRIVE brand initiatives with external organizations and execute campaigns

EVALUATE / monitor campaign performance

COMMUNICATE effectively the brand persona and own all brand communication and brand positioning

COMMUNITY Building and consumer love, draw consumer insights

SOCIAL Media presence and growth including Influencer marketing

PARTNER with agencies/brands and carry out product integration and strategic partnerships

Experience in brand management from media house/tv company will be a plus point.

~ 3-5 years marketing experience where brand campaigns have been managed.

~ Worked on 360- marketing campaigns

~ Ability to work with multiple stakeholders/ external agencies including creative

~ Digital media understanding, planning and evaluation

~ Strong creative sensibilities

~ Experience working on multiple projects and managing tight timelines

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