Brand Manager

3 weeks ago

Kolkata, West Bengal, India KlarusTech Full time

We have an urgent requirement for Brand Manager to join our team. Below are the desired skills required for this role-:

  • Experience, Skills, and Attributes :
  • Minimum of 2 yrs. of brand management experience in any digital marketing agency
  • Operational experience in campaign management across online and offline media
  • Understanding of the marketing mix and brand frameworks
  • Ability to draw out consumer insights and convert them into the actionable communication strategy
  • Strong written and verbal communication skills
  • Creative thinking
  • Project and stakeholder management
  • Problem-solving mind set with analytical skills
  • Academic qualifications :
  • Field of study: Marketing, Mass communication
  • Post graduate in the above field

Roles And Responsibilities-

Individual contribution 40% :

  • Drive brand narratives across offline and online platforms for building awareness, preference and trust.
  • Assist in developing an annual brand calendar & manage content.
  • Ensure adherence of brand guidelines across all touchpoints.
  • Design, and track brand health parameters through research.
  • Map competition on product offerings/features and marketing campaigns to publish the actionable insights regularly.

Project Manager 60% :

  • Plan and execute all the thematic and topical brand campaigns.
  • Plan marketing requirements with clients and coordinate with internal creative teams and/or external contacts for timely execution.
  • Work with media partners to promote and optimise brand content across traditional and digital media.
  • Be the point of contact for all external parties in the domain - agencies, vendors, media etc. if necessary
  • Lead brand collaboration and partnership opportunities

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